Xiao Wang sells melons

Everyone has a little perseverance in life. For example, the old man insisted on doing wrong while he was alive. It's so hard to do the right thing. It's a lot easier to do the wrong thing. So it’s better to do what’s easier and harder to make mistakes.

Again, no gossip. After all, the melon series is just an attached copy.

So let's go straight to: Tips 3 for copywriting.

Write it down in one word: turn.

Turning is the third step in copywriting. He is especially needed when you can't copy things or break out famous ones. Just to turn what? It's easy. Turning to what I have written before, with such a long editing career and so many works I have read, how can there be few similar manuscripts in hand? So, you can definitely turn it out, and then make a little change, and a beautiful copy will come out. It's almost like a hot overnight dish.

Although it may sound silly, it is true. Let's practice the same. This time our theme is culture. Let’s take a cultural example and turn it around.

My vaccine development is progressing smoothly .
I have been vaccinated without much discomfort and side effects , and I endorse the local vaccine.
The result is a placebo without discomfort and side effects.
Such a copy that violates the good customs and order of society will of course be rejected by the editor-in-chief.
But obviously breaking the word is not very useful here.
So let's ask the company to rewrite an article using the formula:

This is conditional , and everyone can.

 It is understood that Chen Jianren took the initiative to announce the unblinding results of the Phase II clinical trial late at night. Due to his special status and endorsement of domestic vaccines, the high-level executives paid great attention to this, and began to study and answer questions from the outside world in the morning. press release.
The high-end stated in a press release earlier that considering the rise of the epidemic in this country, regarding the rights and interests of subjects, if they are eligible for public-funded vaccination, they can take the initiative to request the trial center for emergency and individual unblinding; in addition, according to the extension of the approval After the clinical trial center has passed the review by the ethics committee of each hospital, the trial center will actively contact the subjects from July to inquire about their willingness to participate in the extended trial; if the subjects agree to join, individual consultations will be made blind.

The identity is special enough to give everyone the green light.

The writing is so beautifully written, it's amazing.
And a good copy, there will be additional advertising benefits.

For example, the schedule can be shortened in this way, and only the batch number in question can be returned .

And it's worth re-endorsing .

If you don't talk about death, things can't be settled, people can be cheap, your position can be changed, and you can avoid serious things and take them lightly.

Turn, is our culture.

As if the same event and the same bureau can never rule out an interview ,

 (Central News Agency reporter Liu Jianbang, Taipei, 28th) The Criminal Police Department of the Police Administration of the Ministry of the Interior said today that it will take the initiative to investigate "many children are gone" related online posts involving false information. Wait until the case description.

switch to no interview ,

 The Criminal Bureau explained: If the post of an artist surnamed Guo does not meet the above requirements, it must at least constitute "out of malice, falsehood, and harm". The Criminal Bureau emphasized that it is still collecting online public opinion information and has no plans to interview anyone.

It will turn the same way.

It seems that the government will be held accountable ,

 Guo Yanjun recently posted screenshots of conversations with medical friends on Facebook. The other party said that the hospital was in a very bad condition. One of the sentences, "I saw so many children left like this." Therefore, the netizens went out on the expedition. Guo Yanjun also deleted the post to apologize and emphasized that he just wanted to appeal to everyone to treat medical staff well.
Su Zhenchang said that this kind of false rumors are similar in content and have obvious signs of operation by similar groups. They are very illegal and inappropriate. At the same time, they are very disrespectful to the hard work of epidemic prevention and cause social panic. He also appealed to Chinese people not to believe in false information and not to spread unverified information indiscriminately.

It's the next day, and it doesn't target anyone .

 In response, Executive President Su Zhenchang personally responded on the 29th that Taiwan is a country that fully guarantees freedom of speech and is also at the forefront of cognitive warfare. To protect the health of children and Chinese people, we must do a good job in epidemic prevention, and also protect the stability of the country and society. We cannot relax in the information war. "Just ask the competent authority to handle it fairly, not against any individual"

It's cognitive warfare.
However, when nearly 40 fans slammed a certain artist in unison at the same time, it is not a cognitive battle.

Turn, it is indeed the supreme secret of copywriting. Those who do not have a deep cultural background cannot be used lightly.

Have you learned today's copywriting tips?