[Marketing Viewpoint] Fans love you, and there are no taboos in community management!

Since the popularization of social networking, "community" has become an indispensable existence in our lives. Facebook, whether it is to buy and sell things or to manage a personal brand or company image, in this new era, everyone is different from others. "Community" is linked. My own frequently used Facebook pages, Instagram, Telegram groups or Youtube channels, regardless of various communities, appear in different Social Media in different forms, then Those who are running a community must be wondering, what kind of community is the most attractive?

I believe that everyone has their own preferences and will pay different attention to different themes, but in addition, the "small editor" of the community is the key to running a community. In the past, our understanding of a brand came from Products and advertisements, consumers often accept information unilaterally, but under the economic model of "community management", they have the characteristics of two-way communication, which is why community editors may be more important than products. .

unconsumed flour

A very special situation under the social network is that we may begin to participate in the community (not necessarily official) before becoming consumers. For example, Facebook's Libra virtual currency is still in the planning stage. The community on the Internet started to discuss, and I immediately became a fan of Taiwan Fanzhuan.

An interesting example is the GoShare on my cover. It is a scooter-sharing service. It is available in the Taoyuan area at the beginning. As long as you have a car, you can use the exclusive APP to rent it and use the electric scooters provided by them at a sub-billed basis. Gogoro, because I live in Taoyuan, I have experienced GoShare a long time ago (it also entered Taipei from 10/21), but in fact, I became a community fan before I used it, because it is a very new service, I just wanted to get more information. Later, I started to enter the pit because of the preferential free rides. I still use it occasionally, and I think it is very convenient.

But after following their Facebook fan club, I have to say that the editors of GoShare fan club are really interesting. Apart from trying to write some unreasonable nonsense, they will also stage a small theater to make fun of them.

In addition to the editor's humor, I think GoShare itself also wants to bring a light and lively image as a brand to others, so the editor on the fan page can use the funny memes that young people like to everything, which is also in line with The target group of the product, after all, the group who will use GoShare, itself is the most suitable for young people who accept 3C without threshold, and when I moved to Taipei this time, the editor also made a post about their free ride to Taipei. It's funny, but it's really in line with their relaxed and lively style, at least I personally love it!

However, GoShare is still a nascent community after all. I don’t know if this style will last forever. I hope they can continue to maintain this fun style.

Choking hot girl Wendy

In addition, what I want to introduce may have been seen by everyone, that is, the "Wendy Burger" that we can't eat in Taiwan! Wendy Burger, if you check it out, you can find that Wendy, a cute little girl with red hair and freckles on the logo, has become a female warrior with full combat power.

Wendy's has been emphasizing no frozen beef since 1969. However, such advertisements are not very effective in the era of the community. Later, Wendy found a strong route that suits her. From Wendy's Twitter (@Wendys), you can see that his interactions with netizens are very good. Spicy, in addition to mocking and insinuating that other brands of food are rubbish, and also irritating netizens to change friends if their friends eat McDonald's. Follow her on Twitter (I'm one of them).

Netizen "Can you help me find the nearest McDonald's?"

Wendy "Poster (not explained)"

Netizen "Are you a sexy chick?"

Wendy "I am a restaurant"

Summarize

There is really no certain way for community management and style. It is more about interacting with Fansi netizens to make them feel the difference or fun. The style and tonality depend on the brand value you want to create. I am very I like that kind of funny fanzine with unreasonable head and humor. I think I can also try this style on the fanfiction page of "Jerry's Block Goods". I have observed and analyzed the above. If you are interested, you can go to this page. Two fans, as your own reference, thank you.

Wendy's Twitter

GoShare Facebook Fans