NFT Marketing Case: McDonald's USA Launches McRib 40th Anniversary NFT

From November 1st to 7th, as long as you go to McDonald's twitter account to retweet and participate in the event, you will have the opportunity to win a limited number of ten McRib NFTs worldwide.

McRib made its first regional debut in Kansas City in 1981, and its tangy BBQ sauce paired with pork ribs kept fans pounding. This time as the 40th anniversary, in addition to the limited-time McRib that can be eaten at the store, there is also a chance to obtain the McRib NFT that can be saved forever. Just go to McDonald's twitter account to repost and participate in the event to participate in the lucky draw.

At the moment of writing, this tweet has been retweeted 100,000 times, which is a very successful marketing campaign.

The value of NFT is immeasurable, and it is very suitable as a marketing tool to attract loyal fans. Brand owners who enter early have a chance to seize the opportunity and occupy the last mile to reach the customer's NFT wallet.