Today, Zhong Talk ratings? Will it be out of date?

I believe readers who have paid attention to the recent Hong Kong entertainment news will have different opinions on the popularity of TV programs and the ratings of TV programs by Tsang Zhiwei of TVB and Error member 193 (Guo Jiajun) of the men's group Error of VivTV. Today, the editor is not going to talk about their opinions in detail (because they can be seen by just searching on the Internet), but to talk about whether a TV program is popular today and only about TV program ratings.

To talk about the ratings of TV programs, we have to briefly describe its recent history. According to Wikipedia:

In 2018, TVB, ViuTV, Fantastic TV and 11 member companies of the Hong Kong Advertising Association established the "Hong Kong TV Audience Survey Founding Committee" (FSC), and appointed China Broadcasting Television Sofrew Media Research (CSM) as the 2018-to-2018 Hong Kong TV viewership survey agency in 2023. The new monitoring methods will be divided into two types: "In-home TV Viewing" and "Online Viewing". The former increases the target sample households from 800 to 1,000, that is, installs a "personal viewing recorder" in the 1,000 sample households and monitors the content watched by the sample members of each household, including free TV or viewing TV programs , as well as various external sources of information such as satellite TV, streaming video content, video discs, game consoles, etc., and the collected data will include live broadcast, time shift (Time Shift) and on-demand review content within 7 days. Also, add "Online Viewing" data. "Online Viewing" viewing data will be divided into 3 parts, including "Streaming Tag" statistics provided by comScore, "Focal Meter" and "Virtual Meter" ( Virtual Meter) to monitor TV viewing on all online devices. The so-called "streaming tag" is used to monitor the content type and viewing time of related websites and Apps on a designated device; while the "home Internet meter" is used to monitor all online devices in the home to determine whether the device is on Watch programs at home; as for the "virtual meter", it is used to record which family member is using a certain device. The research will also conduct basic research twice a year, randomly sampling addresses, and interviewing about 2,000 to 3,000 sample households face-to-face each time, and the results will be compared with the sample households who have been surveyed. One of the changes that was finally reflected is that the number of viewers included in each viewing point is different every year. For example, in 2020, each viewing point will include 63,590 viewers, and by 2021, each viewing point will be extended to calculate the number of viewers. Viewpoint will represent 65,540 viewers.

The editor is more concerned about the amount of sampling data mentioned in it, that is, "...the former increases the target sample households from 800 to 1,000..." and "...random sampling address visits, each face-to-face interview About 2,000 to 3,000 sample households..." Considering the population of nearly 8 million in Hong Kong as a whole, this sample size is a bit too small as a benchmark for Hong Kong's TV ratings.

In today's Internet generation, it is estimated that most of the older generation of viewers who do not have smartphones or do not know how to use smartphones to search for online dramas from all over the world will watch TV shows as their daily entertainment. The younger generation has already chosen They choose different types of programs they like on the Internet, such as dramas and variety shows from various countries, so the younger generation has long stopped taking the ratings of TV programs as a criterion for TV popularity.

Therefore, in fact, what Zeng Zhiwei and 193 (Guo Jiajun) said are reasonable, it is just a matter of perspective and perspective. From the perspective of the older generation, the double-digit ratings of the main channel of TVB, Jade Channel, are much higher than the single-digit ratings of ViuTV, indicating that he believes that TVB's main channel Jade Channel does not need to compare its popularity with ViuTV. And only TVB's non-main channel J2, which only targets young audiences, compares its popularity with ViuTV; the latter uses the younger generation to explain that it has not cared about ratings for a long time, and the latter's tone may be different It makes people feel a little rude. The editor thinks that this is because he feels that his company is demeaned by prejudice and is unhappy, which is also excusable.

However, the facts speak louder than words. Although the big TVB "says no" to show that it will not compare the popularity of the main channel Jade, but only the non-main channel J2 and ViuTV, "the body is very honest. "Suddenly and deliberately mobilized the main channel Emerald Channel's program repeatedly to face the major program that shook ViuTV. It's a pity that every time on the Internet and in reality, everyone's after-dinner topics are always inseparable from ViuTV's programs and "like more than play" (praise more than Chaitai), and don't mention the Jade Channel's programs at the same time. Even if it is mentioned, it is "more bombs than praises" (Chaitai is more than praises); Take Jade TV's recent major program "Happy Variety Show" as an example, which was previously used to shake ViuTV's major variety show "The Last Miss Mask Election" "The Finals", many Hong Kong people said that "Happy Big Variety Show" also used the slogan of "Happy Tonight" decades ago to be too outdated, and used the way of imitating high-ranking officials to pay tribute to high-ranking officials or medical staff to fight the epidemic. In line with the current situation in Hong Kong) or even contrary to the reality in Hong Kong, most of the audience did not sell their accounts; on the contrary, many Hong Kong people said that they were innovative enough in the "Last Miss Mask Election Finals", and many Hong Kong people talked about the content of the program.

So, to sum up, the editor thinks that nowadays, rather than focusing on the cold ratings, it is more practical to focus on the real response of the hot audience.

Coincidentally, there are rumors that tonight, Jade Channel, the main channel of big TVB, will temporarily mobilize the program to put the main program "Happy Variety Show" facing ViuTV's main variety show "Chill Club Promotion List Annual Promotion 20/21", although it is unknown. Whether it is true or who will die, but the editor believes that the eyes of the audience are always sharp.

#Hong Kong#Entertainment#TV#Turn praise into appreciation#Turn like into coin

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