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Marketing Copy Series｜Seven Characteristics of Good Marketing Ad Copy: Good Ad Copy vs Bad Ad Copy
Every brand wants to stand out in a competitive market. Whether you want to post on social media, email or other marketing channels, write an eye-catching and impressive paragraph. advertising messages are very important. What are the characteristics of an eye-catching marketing ad copy?
Every brand wants to stand out in a competitive market. Whether you want to post on social media, email or other marketing channels, write an eye-catching and impressive paragraph. advertising messages are very important. What are the characteristics of an eye-catching marketing ad copy?
1. Have a relaxed and pleasant tone
A good, memorable copy usually doesn't take it too seriously. The tone in the copy is usually more relaxed.
2. Straight to the point
Have you seen this kind of writing too? La Liba has talked a lot, and after reading the whole article, I still don't know what it means. It is important to know that the audience's attention is limited, and the most important information must be pointed out as soon as possible in order to successfully capture the audience's heart.
3. No need to explain too much
Have you encountered such a copy? Using a bunch of difficult words or incoherent sentences, you will still be "foggy" after reading it. A good copy does not need to be explained too much, and the audience does not need to spend time thinking about the meaning of the text after reading it. It should be simple and to the point.
4. Stand in the customer's position
What exactly do customers want? What features do they care about? What are their pain points in using the product? These are all important keys to your copywriting. Seriously, customers probably don't care if your company employs world-class engineers, or what their respective qualifications are, or what programming language your product uses, they care about the "end result": how good is it? easy to use.
5. Make people smile
Audiences see thousands of advertisement messages every day, and those unchangeable advertisements have long been tired of reading, and they will pass by after a swipe. So in the marketing copy, it is best to add some sense of humor, so that the audience can smile, at least let your brand plant the seeds of happiness in their hearts.
6. Use common language
Hey! Stop using jargon, or hard words! That won't make your product look better, but it will increase your audience's dyslexia and create more doubts about your product! Use common language your audience will use so they can instantly understand what you're trying to say.
7. Use original content
As mentioned earlier, viewers see thousands of advertising messages every day, and often these ads use the same wording. So why not use some tidbits, a little humor, or a metaphor that will impress the audience?
Finally, don't be afraid to place different marketing priorities in different marketing messages, and don't be afraid to experiment with different online marketing channels. Sometimes a well-written marketing plan doesn't work as expected because customer tastes are constantly changing. Your competitors are busy producing better marketing copy, waiting to match yours, so you need to constantly change your marketing content as the market changes.
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