The popularity of man-made diamonds is something one cannot ignore

Popularity is a very relativistic notion. So, it is highly important to have an idea of what we mean under popularity when speaking about it as a determinative factor.

Let’s start from the basics.

When we can say that good is popular?

First – it is most-talked-about. You know about this thing even when it is not in the area of your interest. Everybody knows about it and at least once has happened to hear about its advantages.

Second - it is a “must-have” option. It means that almost every buyer representing the target audience strives for having this thing.

Why does one or another good become popular?

Evidently, rational marketing reasoning should go first. So, good can become popular when it surpasses in quality and functional all the previous analogs. It means it is indeed a comparatively better product on the market in a taken segment.

Yet, there is a little irrational explanation, which, indeed, matters no less than the previous one. Good has more chances to be popular when its concept complies with the current values. Social values can change from time to time and what concerns us today we can easily ignore tomorrow and vice versa. We used to enhance the spiritual beliefs with the material elements. We would never buy the thing that goes against our values but willingly purchase one that resonates with our inner vibes. 

You might be interested what’s for did we address so evident things when talking about man-made diamonds? We have the answer: because these basics allow us to understand two following things about them.

Why man-made diamonds are so popular?

Rationally, they indeed surpass their counterpart - natural diamonds.

Offering the same quality, identical features, and equivalent concept of the product, man-made diamonds also provide much wider opportunities and more attractive prices. You should not wait for centuries to get a dreamed diamond but it can be grown in a few hours. You should not search for the ideal form, size, color but you can order everything you need and your request will be satisfied immediately. You should not collect money for your whole life to buy a single diamond but you can buy man-made diamonds and save 40 percent of your budget.

Irrationally, man-made diamonds represent indeed actual values that are consonant to current social challenges. They are sustainable and choosing them creates a sense of contribution to solving urgent environmental issues. They are flexible in customizing and in the age of individualism, it is of the highest value for every consumer. They are smart and pragmatic choices enabling buyers to maintain a thing-experience balance in life.

Why this popularity cannot be ignored?

“When working on the jewelry market you cannot ignore jewelry trends and social values these trends are promoting, ignoring can cost you money” - Thierry Silber, CEO of Madestones.

It is well-known fact that unpopular solutions can bring success but it will take much more time. At the same time, popular solutions result in immediate success. It is a rule that works equally well in different fields but in trade it has the most measurable effect. Financial revenue is a factor that is inextricably related to popularity. That is why the majority of jewelry companies cannot ignore the popularity of man-made diamonds.