IoT is seen as an in-store differentiator to enhance a customer’s retail experience

A past survey from PWC showed that more retail companies initiated IoT adoption than other industries, and a whopping 94% of retail respondents believed IoT benefits outweighed the risk. That was before the pandemic. How is it going now? Surprisingly well. .

Brick and mortar retail lagged behind eCommerce in collecting data because there was a glaring omission. 4G Module Internet retailers could watch the behavior of customers throughout their shopping experience, not just at the point of sale. In a brick and mortar location, that’s much harder to do.

One solution could have been video monitoring using facial recognition to track shoppers’ movements throughout the store. However, surveys reveal deep concerns from the public over the use of facial recognition software from anyone but law enforcement. Although some point to the benefits of facial recognition, it can be a worrisome trend to adopt outright.

Enter the sensor. IoT mIoT is seen as an in-store differentiator to enhance a customer’s retail experience.akes it possible to track not shoppers but the activity around items in the store. As shoppers interact with these sensors — from just picking up items and then putting them LoRa wirelss modem back to scanning items for deep-level information — stores can gather greater intelligence on products in a physical location.

These sensors work through RFID tags, the same technology allowing supply chain and operations to manage inventory. Kroger, for example, installed smart shelves that not only send sensor information about inventory but interacted with shoppers’ grocery lists — lighting up when shoppers were nearby a list item, for example.