What is the Best Tool to Manage WhatsApp for Business in 2022?

The global outbreak of the Covid-19 has dramatically reshaped the usual practices of many businesses. While many retailers are considering shutting their physical stores and moving their operations online, instant messaging is becoming increasingly popular as a must-have communication tool.

With the most active users worldwide, almost every business has WhatsApp installed. It can be incorporated into the business core in various ways, from offering immediate help guides to personalizing customer experiences, supplementing product information and announcing limited discounts. However, accomplishing these tasks can be quite demanding as not all businesses can unleash their full potential due to limited resources. If you find yourself burdened with excessive workload, the WhatsApp Manager that Sleekflow provides will definitely soothe your nerves.

Difference between WhatsApp and WhatsApp Business

It is very common for some e-commerce businesses to use their own WhatsApp account for both personal and business purposes, even though it is not recommended. Apart from the messy chat management, there are actually many exclusive features in the WhatsApp Business app provides:

1. Business Profile

In the regular WhatsApp, the personal profile only includes the user’s name, profile picture, status and phone number. On the other hand, you will be able to include more information on the WhatsApp Business app’s company profile as it shows more than just your company name, profile picture and phone number. It also shows your business description, business category, opening hours, email and website.

2. Automatic Message

Unlike the standard WhatsApp, where you have to manually send messages, the WhatsApp Business app allows you to automatically trigger simple messages. For example, if a customer reaches out to you during out-of-office hours, WhatsApp will automatically send an “Away Message” in accordance to your unavailability. If a customer sends you a message for the first time or in a long while, they will receive a pre-defined onboarding message to help them move forward.

3. Search Filters

In WhatsApp, users can only search for chats using words or phrases. However, in WhatsApp Business you can go a step further and narrow down the search criteria by filtering the messages according to keywords, unread messages, broadcast lists, labels and more.

4. WhatsApp Link

The fact that you cannot send messages to an unsaved contact is particularly annoying. Fortunately, there is a short link feature available in WhatsApp Business. The short link is a “click-to-chat” URL that allows customers to begin a chat with you without adding your number to their contacts. You can even customize a pre-filled message to be sent when customers click on your link.

5. Quick Replies

The customers are always looking for more details, as a result, they might ask the same questions over and over again. To help you speed up your reply process,, WhatsApp Business offers a Quick Reply feature. You can create keyboard shortcuts for the most frequently sent messages. After setting up your quick replies, simply type in “/” and all the preset quick replies will pop up for your selection.

6. Chat Labels

This convenient feature can only be found on WhatsApp Business. Labeling comes in handy when you want to quickly track information such as orders and leads within a tap, not only can you organize your entire chats or a specific message with labels, but you can also add colors for easier identification.

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Click here to know the reasons to use WhatsApp Business!