Revolutionizing E-Commerce: TikTok and Tokopedia Join Forces to Empower Indonesian MSMEs

In a groundbreaking move, Indonesia’s digital landscape is set to undergo a transformative shift as TikTok and Tokopedia, two giants in their respective domains, forge a strategic partnership. Under the umbrella of PT Tokopedia, TikTok will take the reins of Tokopedia’s business, injecting a substantial long-term investment exceeding $1.5 billion. This collaboration not only marks a convergence of entertainment and e-commerce but also signals a resolute commitment to bolstering the nation’s digital economy.

The synergy between TikTok and Tokopedia extends beyond a mere corporate merger. With TikTok gaining control of PT Tokopedia, the melding of these platforms opens new horizons for Indonesian Micro, Small, and Medium Enterprises (MSMEs). As part of their shared vision, a dedicated shopping feature within the TikTok app will be operated by PT Tokopedia, promising an immersive and seamless shopping experience for users. This strategic move positions TikTok as a catalyst for empowering local businesses, fostering economic growth, and catapulting Indonesia into a digital commerce powerhouse.


Launching their collaboration with a flourish, the partners are set to unveil the “Beli Lokal” campaign on December 12, coinciding with Indonesia’s National Online Shopping Day. This initiative, aligned with the government’s agenda, aims to stimulate the digital economy by spotlighting and supporting local MSMEs. The campaign will not only showcase diverse merchants but also emphasize the promotion of authentic Indonesian products. As TikTok, Tokopedia, and the GoTo Group collectively pave the way for a future marked by inclusivity and innovation, their commitment to uplifting over 90% of MSMEs holds the promise of creating a robust and sustainable digital ecosystem for years to come.

source: tiktok