Daily feed | Jewelry brand Tiffany launches NFT project asking price of 500,000 Hong Kong dollars? The meaning behind it is extraordinary.

There is not much to say about the crazy information of the whole people, but to sum up briefly: Tiffany cooperated with Punk holders to launch the project NFTiff to create exclusive pendants for CryptoPunk holders, with a global limit of 250 pieces and an entry price of 30ETH.

It is worth noting that this time, it is not an official cooperation with Cryptopunk, but a cooperation with the holder, which is a good example of IP cooperation and a major attempt after punk opens its intellectual property rights.

However, what you may not know is that Tiffany is a brand owned by LVMH, and LVHM has expressed its conservative attitude on the concept of the metaverse many times.

For example, at the beginning of this year, the CEO of LVHM mentioned that "the metaverse brings infinite business opportunities and there is also a crisis of bubble bursting", and said that LVMH is observing.

However, a few months ago, LVMH was still unable to bear it. Taking advantage of the 200th birthday of the founder of Louis Vuitton, it launched a commemorative mobile game "Louis: The Game", and tried a small amount of NFT as a game reward.

This cooperation with the palace-level NFT project Crypto Punk is a milestone for LVMH to officially enter the metaverse.

It is not easy to make luxury goods. In addition to strengthening the connection with the upper class, it is also necessary for the general public to see but not touch. This NFTiff series is a good demonstration.

The world is limited to 250, and the pendant is specially created for Punk holders, accurately targeting the richest group. While raising topics around the world, it brings Punk holders a supreme sense of superiority.

Even though the price is high, the circulation market is definitely able to digest and more than enough.

As for how the final price speculation will develop, you can refer to the series launched by Gucci and Superplastic before.

The project is limited to 500 pieces, which once soared 10 times and then fell back to the edge of the issue price (1.5E👉15E👉1.4E).