"Content Power Company" is worth reading by media workers

The Chinese version of this book was published in May 2016. Although it is a bit of history for the ever-changing Internet age, the content in it is still very helpful for today's self-media entrepreneurs. From the initial how to find The content niche point, and finally how to develop a content-oriented business model, the book disassembles the steps one by one into a single chapter for explanation.

A book that made me buy twice

Since college days, I have the bad habit of buying books on impulse at the bookstore, because I don’t necessarily have time to read the whole book when I buy it home, but usually those who buy it home must turn a few pages on the spot and feel it resonates. Or books that pique curiosity.

Since May this year, I have become a full-time self-media creator, giving myself a year to invest in what I have always wanted to try in the past - "operating self-media content and building a personal brand", although I know in my heart that this is a process that takes time to accumulate. There is an opportunity to see results, but at the same time, it is also a road that does not guarantee that the results can support your continuous full-time investment. If you continue to make ends meet, sooner or later, you will have to return to the workplace and find a job with a stable income to continue your life.

When I turned to the book "Content Power Company" in the bookstore, it resonated very much, because the author of this book also decided to give up the job with good salary after four years of social work, and instead devoted himself to the market at that time. There was not much public success in sharing. The case of self-media entrepreneurship.

After I bought the book home, I found that the more I read, the more familiar it became. It turned out that I had bought this book a few years ago, but I didn't finish it that year. At that time, I was a content creator working within the company system. I am in the mood to read, and I just want to know how content can be created; and now I am reading from the mood that I am not sure where the future will be at the beginning of my business with the author, and I want to know how to support myself with content. , so that after a year, you don't have to worry about the need to go back to the job search.

Digital content is digital assets

If the starting point of doing anything is for money, it is usually impossible to achieve a great career or go for a long time, but to be able to support long-term full-time investment and find a healthy way to realize it is a method that can balance passion and life.

"Content Power Company" is a set of methodology that teaches people how to convert their passion into valuable content, and then convert these content into influence and audience, and finally gain benefits.

It is constantly mentioned in the book that the "content entrepreneurship model" is to diversify the sources of income as much as possible. Many of these sources of income are not foreseeable at the beginning of content entrepreneurship, but develop through continuous exploration and evolution of content. It comes out, and everyone is good and suitable in different ways.

Many financial management and investment teachings tell people to work hard to create passive income. It is not easy to obtain assets that can create passive income continuously and stably. It is necessary to invest a lot of money first or a lot of time. Without accumulating a lot of money In fact, time is a resource that everyone has at hand, but most people spend their time earning active income and creating passive income for others, so in fact, people who can really invest a lot of time in managing assets and creating passive income are also few.

Writing content is actually a way to store time value. Every high-quality content is made with time and energy. As long as the content is completed, it can be stored on the Internet in the form of digital assets, and this asset belongs to For the creator, as long as the content can provide value to others, it can continue to create influence and audiences, but the time cost it needs to consume will not increase as the number of people affected increases, so it is so powerful assets, which are actually ignored by many people. If you can figure this out, you can get a lot of useful methodology by reading "Content Power Company" again.

Six clear steps to the Content Entrepreneurship Model

More than 80% of the chapters in the book describe in detail the six steps of the "Content Entrepreneurship Model", which are:

1. Digging for the sweet spot
2. Convert new content
3. solid foundation
4. harvest audience
5. Pipeline diversification
6. generate big revenue

To explain more broadly, these six steps can be regarded as three major parts.

Part 1: Find content niches

The first part is to teach how to find your own content niche, including “digging the sweet spot” from yourself and “converting new content” from the market.

" Mining the sweet spot " needs to combine two basic elements, one is "knowledge or skill", and the other is "hobby". Only by finding the intersection of the two can you play a unique content that suits you.

" Converting new content " is to find a block with less competition or unmet demand from the perspective of the external market. Only by using the intersection of this third element and "mining the sweet spot" can we make a market competitive Content.

Part 2: Building Your Personal Brand

The second part is the cultivation stage that requires patience and perseverance, including the "solid foundation" for continuous content provision and the "harvest audience" that cultivates supporters. This harvest does not mean harvesting, it is just a translation problem. The point is to have your own subscribed audience.

In addition to choosing an appropriate content publishing platform, a good content planning schedule and process, coupled with a good manpower arrangement and configuration, can greatly increase efficiency, but the key point is to be able to "sustain" production Out, many people give up because they haven't seen results for a period of time, and they fail in vain.

" Harvest audience " is under the premise of "solid foundation", which can effectively convert content audiences into their own subscription audiences. If there is no way to achieve effective conversion, it will not be able to truly exert influence. value.

Part 3: Building an Engine for Growth

The third part is a chapter on expanding influence and growth. Usually, content entrepreneurs who can reach this stage can, in principle, escape the fate of returning to work as an office worker and truly be the one who dominates their own destiny. This part refers to " Diversification of channels " and " creating big revenue ", the content is literally as seen, and those who can worry about and explore the problems encountered in the third part are basically already a successful content entrepreneur. I hope All entrepreneurs who see the content of this article have a chance to get this far!

This article is simultaneously published on: https://banka.com.tw/content-inc-book-report/