Daily feed｜[Must read] Phygital will inevitably become the mainstream sales method in the future｜What impact does this combination of virtual and real have on the public and merchants?

At present, the three major sports brands NIKE, Adidas and Puma have all entered the metaverse to varying degrees. Among them, Nike's CloneX ecosystem has developed the most vigorously. A recent report pointed out that Nike has earned over 100 million US dollars here.

Taking CloneX as an example, they will airdrop NFTs of physical clothing suits to Holder, and these NFTs can be used as vouchers to exchange for a set of physical clothing and deliver it to your home. The blue-chip project Azuki, which focuses on the anime style, also airdropped the Twin Tigers Jacket to the holders before, and the speculation price was 0.3 ETH.

The cooperation between Tiffany&Co and Punks is also a good example. The limited number of NFTiffs is 250 pieces. Even if the asking price is 30ETH, they are still sold out. They are selling NFT digital collection certificates and custom-made pendants.

Next, I will briefly talk about how NFT plays a role in Phygital's pre-sales, delivery and after-sales stages, and how it changes the sales ecology.

The first is the pre-sale stage.

In the past, product sales were very simple, that is, selling advertisements, and then customers placed an order and took the product away. Some products that are in short supply may have to queue up (real/online) to grab it, such as the new model released by Iphone.

Phygital's gameplay is different. Customers first get NFT when placing an order, which is equivalent to buying "chips". Only when the product is exchanged can the product be taken away. Therefore, at this stage, NFT is playing the function of exchange certificate. And this exchange certificate has all the advantages of NFT, including convenience, non-tampering, sellers can't cheat, and the world is watching your transactions.

The point is here. In the past, we will see that people who grab IPHONE on the Internet will stand on the street to speculate, and those who grab the sneakers will sell them second-hand for a high price, and then all these will disappear, because at this stage, everyone only needs to be online. It is enough to speculate and sell this NFT .

You may be wondering, it's all speculation, what's the difference? First of all, it is much more convenient for buyers to speculate and sell, which promotes speculation, and secondly, publishers can make money from the creators of the second-hand market every time they speculate, that is, each second-hand speculation will take a 5-10% cut.

For issuers, it is obvious that they will get more oil and water, which even gives them economic incentives to promote the speculation of exchange certificates. Therefore, this method will inevitably become the mainstream, and it is estimated that speculation will become the norm in the future. All things need to go through this stage of baptism.

The second is the exchange stage.

This is easy to understand. For merchants, it used to be the purchase, inventory, shipment, and then mainly sold locally. Now, NFTs can be sold first, and then purchased according to demand, and then distributed globally, saving storage costs and time costs, and the sales target can also be expanded to the world.

I know that many salespeople are in the same industry, and there is competition even under the same group. The running records of different places will be compared with each other. Therefore, whoever learns how to play PHYGITAL first will be the winner in the future. Your market size will quietly jump ten levels. , no one else can compare.

The third is the after-sales stage.

At this time, the function of NFT is no longer an exchange certificate, but a product certificate, which plays the functions of product purchase record, product conspicuousness, and maintenance certificate. Although this stage occurs after receiving the money, it is actually extremely important. NFT will become the key to whether consumers will become your customers next time.

how to say? That is, NFT will be able to create a great space for enterprises to connect with audiences through NFT . The simplest application is that merchants can easily find and connect buyers through NFTs , sell them the next round of services, and then the next round, driving loyalty strategies, and so on.

Therefore, the new normal of PHYGITAL under NFT and blockchain technology will change the current sales ecology from different parts and perspectives. People in the sales industry must pay attention to it. The consequences are serious.

As for consumers, learning how to mix in the second-hand market in the future is as important as bargaining with my mother in the vegetable market now, and the consideration of buying a product is no longer limited to a single transaction, but a long-term consideration.

In the future, I will continue to share more cases and learn with you. You are also welcome to PM me for more WEB3.0 business consulting.  

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