Reading Notes｜The Generation of Women: Women's Entrepreneurship Practices

As a woman, or in other words, in the past few years after becoming a mother, I have a greater sense of the reality that this identity faces. In the past, because I was not strong enough, and I never wanted to be a powerful person in the workplace, I just wanted to live in peace; but now that the housing prices are so high that they can’t afford it, and the prices of various livelihood necessities are rising, I really dare not rely on them. With a single salary to support a family, especially with children, I feel more obligated to grow myself, and I have to step out.

Last year, I accidentally came into contact with Sandy Rabbit's actuarial mummy's family book, and then got to know the group "HerAttitude" (Taiwan Women's Entrepreneurship Support and Development Association) and this book "Women's Generation: Women's Entrepreneurship Practice" , I saw a lot of great Thoughts and opinions; it is a pity that there may be some shortcomings in editing and proofreading due to human resources. Typos, half-spaces or repeated words and sentences will affect the reading experience to some extent. If there is a chance to reprint, I hope to adjust it.

 "Whatever you want, create it yourself!"

The book contains the sharing of 17 female entrepreneurs. Some inherit their family business and go out of the way of innovation, some accumulate and transform through experience, and some learn from scratch to create their own style. They have different experiences, but they also have enough toughness and firmness. The beliefs of women are also more important than "pursuing a balanced life and realizing self-worth" ; from the inspiring recommendation sequence of Lin Tingfei, founder of Lavender Forest, and Dr. Deng Yunhui, president of AICCP International Certified Leadership Coaching Institute, it points out the unique emotions of women. , Values and points to pay attention to. Each chapter presents more entrepreneurs’ experiences and talks. There are golden sentences everywhere. It is highly recommended for confused women to read it. Different industries should be able to bring different stimulations and deeper insights. touch.

Share the key points of ten entrepreneurs~

Weng Yuting Tina｜Chairman of Taiwan Women's Entrepreneurship Support and Development Association

Tina gathered several women with the same philosophy to found HerAttitude, advocating the spirit of experimentation, striving for "co-benefit, co-creation, and sharing", creating value within a limited time, and strongly recommending the use of business model diagrams for comprehensive thinking. I really like her idea - to be each other's nobles! (Recommended bibliography: "One Person's Profit Model" )

Xiao Yizhen Demi｜Founder of Data Enthusiasts

Xiao Yizhen, who is very good at data, deviates from the scope of research in the field of her expertise, and instead invests in the market gap she sees - small and medium-sized enterprises with limited resources. She accompanies customers to set up brand "objects of dialogue", clarify positioning, grasp advantages, and even more. Forget to review your own brand positioning and adjust to the optimum state from time to time.

Xie Yiqian Brenda｜Founder of Funsiamo Baking Experience

Xie Yiqian, who believes in the magic of desserts, has created many innovative delicacies and created surprises through the process of continuous trial and error. She values the value of the team and leads everyone to implement OKRs. Even if the business situation of the storefront is somewhat frustrated in the face of the epidemic, she is still trying different things. Slowly find a unique business model. (Recommended bibliography: "OKR for the fastest and shortest completion of goals" )

Zeng Caiying SandyTwo ｜ Actuarial Mommy Housekeeping Business School

SandyTwo, who taught moms family financial management by sharing her own experience, has turned from the bottom of her debt. She reminded that even a small business start-up should have enough reserves: living expenses/investment funds/working capital , it is best to write a three-year plan Books and do financial compilation, venture capital, loans, related subsidies can be understood. Set up a safety net and then realize your ideals, you can be firm in your aspirations.

Xiao Shuyu Shannon ｜Founder of Naked Kitchen

Xiao Shuyu, who started her entrepreneurial journey by preparing nutritious food for her cancer father, did what she knew best from her background in food business, made good use of her network resources, calmly judged the disadvantages under the epidemic, confirmed that she was doing the right thing and finally successfully reversed it. situation. In addition to her connections and core values, she also reiterated that she must know enough about the market to invest, how long she can hold her own funds, and most importantly, how much time does she plan to give herself? "If you do the details well, you are qualified to say: I did my best."

Zhang Yalan Laura | Founder of HOWTRUE

Zhang Yalan, who has started his own business since he entered the workplace, can be said to be experienced. The article analyzes the crises that he has not noticed when starting his own business, and integrates the experience of failure into important suggestions that can help people self-assessment. The current investment and financial management community " HOWTRUE " It's a platform that I want to get to know more about in the future.

Catherine Chen Xinban｜Special Assistant to the General Manager of Qianmao Zipper

Chen Xinban, who brings marketing experience into the family business, also pays attention to effective communication within the company, and brings his high-quality products to the road of sustainable operation.

Lu Xiangkai Kay | Founder of Espressif Development Engineering

"Maritime engineering" is an industry that makes it hard to imagine how women should participate. Lu Xiangkai, who inherited his family business, has done a good job, slowly guiding the hard-line construction site culture that focuses on practicality into effective management through the back office staff of the Line group, and dare to challenge, Innovate research and development, apply for patents, and strive to become a "Dock Doctor" to promote sustainable green projects to protect the ocean.

Chen Miying Amber｜Founder of Yongsen Investment Co., Ltd.

Starting from the needs of her own baby, Chen Miying, who accidentally became an agent, shared her agency experience. From the market value of the venture fund, it can be divided into three parts to plan: cost/royalty (unrealizable); working capital (printing, rent, labor health insurance, etc.); one-year marketing budget and careful selection of marketing methods.

Huang Zhengjia Seika｜Brand Director of Perak International Multimedia

Times have changed, and the re-creation of traditional brands has become a trend, but the time and space backgrounds are very different. It is not easy for "Pili Puppet Show" to create a show that meets the tastes of fans for decades and captures new fans. The second-generation descendant Huang Zhengjia and his family Trying hard to get out of my own characteristics, "Su Huanzhen", which will be released in the Spring Festival, has seen a great preview in the cinema these days, and it is worth looking forward to!

Oh, the "Her Life Design New Definition of Work - Podcaster Knowledge Monetization" lecture held by HerAttitude and MomPower a while ago is also very good, you can click to read it and recommend it to everyone!

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