The top stream "Bingdundun" thought of

Public number: Bridge Potato Pro / gqpotato

This is the 11th installment of Bridge Potato Pro.

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Question, what does the emblem of the Beijing Winter Olympics look like?

Many people may not be impressed.

Another question, what does the mascot of the Winter Olympics, "Bing Dun Dun" look like?

Many people should know this.

And one more, what is the name of the other mascot? What does it look like?

The answer is revealed: Another mascot is - Xue Rongrong

How did "Bingdundun" become popular, and what can we learn from this incident?

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Baidu Index is a data sharing platform based on Baidu's massive netizen behavior data. Here, you can research keyword search trends, gain insight into the interests and needs of netizens, monitor public opinion trends, and locate audience characteristics.

It can be seen from the Baidu Index that the number of searches for Bingdundun began to explode around February 3 and reached its peak on February 7.

Before February 3rd, the search volume was almost zero. And February 4th is the opening ceremony of the Winter Olympics.

Before and after the opening ceremony, Bing Dun Dun, which no one paid attention to, suddenly broke out. How did this happen?

I feel the following reasons:

1. Characteristics of the mobile Internet era

We now have WeChat, Moments, Douyin, Kuaishou, Toutiao, etc. to learn about news.

In the PC era, in 2008, Fuwa has been running through the entire 2008 Olympic Games, the preparation stage, the bidding stage, and even several cartoons were filmed for Fuwa.

However, the fate of the mascot Fuwa is not good, and the current price is not comparable to the Pokémon. It can't compare to "Bingdundun", which was robbed by the whole people.

"Bingdundun" fermented so fast that no one was ready.

The factory is still on holiday and recalls workers to work overtime to ensure supply. But being scolded for the New Year and making employees work overtime...

We can see that any government will shudder when they see such a fermentation speed.

There are so many people playing with their phones. When a hot spot comes out, anyone wants a rub.

Those self-media practitioners who rubbed the hot spot of "Bingdundun", those who posted about "Bingdundun" on Douyin, Weibo, and Moments, they gave "Bingdundun" a personality.

Everyone can post videos about "Bingdundun", everyone can give meaning to "Bingdundun", and everyone can create stories about "Bingdundun".

"Bingdundun" became a real person, not a mascot like Fuwa.

Recently, in addition to the Spring Festival, only the Winter Olympics are left, and there is a vacuum period for topics. The topic of "Bingdundun" caters to the needs of publicity and can be done openly and without risk. Both the creator and the platform are happy.

Therefore, this speed of transmission cannot be controlled.

2. Young people already have the habit of trendy play

It has become a trend for young people to play with blind boxes.

Some young people's homes even set up a show area for hand-made and trendy games.

Buying figures, trendy games, and displays is no longer a niche hobby.

3, panic buying, causing scarcity

The New Year's holiday, insufficient stocking, and panic buying have created scarcity.

The hoarding of scalpers and wool parties has exacerbated this trend.

Scarcity, coupled with the "herd effect", creates even more scarcity.

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From the explosion of "Bingdundun", we can learn:

1. Sometimes it is better to ask the big V to speak for a big price, it is better to let the public participate. High yield.

2. In the era of mobile Internet, when something breaks out, the government has no room for resistance, and the auditors will become invalid.

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If you don't mention it, who still remembers the "Fuwa" back then?

However, "Fuwa" still has a name. This Shanghai World Expo, who else remembers the name?

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Today's news:

1. The water supply of cities in the Pearl River Delta suffered the worst drought in 60 years, superimposed by a strong salt tide

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Posted on: February 15, 2022