【Photography of Professionals】The Boss's Collection | Shopou Firm

so-called brand

Photographing a store and photographing the employees of that store was a sudden idea.

In response to the post-epidemic era, maybe some photos can help workers who are not good at online marketing? However, usually workers do not like too commercialized photos, so they drafted a special plan for image photography.

I'm used to photographing "people", so I treat a store as a person. When photographing a person, I will observe his speech, movements, environment and favorite things; photographing a store, we will look at the personality and characteristics of the owner, the furnishings and collections in the store, and how he interacts with customers.

Putou Firm is the first store to shoot after this project was launched. As a sample, I also want to see what kind of sparks this different shooting will have in the past?

Taking advantage of the free time, I simply chatted with him about the movie posters in the store, and he also casually introduced my favorite records to me. I don’t know much about it, but I can feel his love for music and movies.

Jokingly said to him, "You really have read all the books in the store!"

He also got mad at me jokingly.

This sentence means appreciation, because many people and many shops do not use books to read, but to decorate them for others to see. And the quickest way to get to know a person is to look at his bookshelf; what books does he read? know what kind of person he is.

In the era of the rapid rise of the Internet, many people work hard to create a "brand", but it is not called a brand with a logo or a slogan. The brand is the personality, characteristics and beliefs of the store. Everything is directly related to the owner's preferences. What is his personality, what he likes, what is the brand.

And these are shown by those who don't care about the brand, such as the shop head firm .

Works website "Inge Independent Photographer"