Only people who are popular around the stove will order, so what is the "popularity" on matter?

First of all, I want to say one thing, about "Mutual Shooting"! Originally, I wanted to write a special article "My New Ideas for Mutual Shooting", which happened to catch up with this topic around the fireplace, so I can talk about it together.

There should be some people who have noticed. I will be taking pictures with you in the past week. My method is that I will click on each latest article, browse the long articles a little, collect them if you are interested, and support those who think they are good. And regardless of the length of the paper, as long as I think it’s okay, I will clapp my hands a few times, and I will pat those who often read mine and clap my hands.

Just one day, I suddenly realized that "taking pictures with each other" was not "as bad" as I thought . Not because I clapped someone's hand, someone else clapped me, and I got the clapping count, so I felt "it's not that bad", but because a certain part of this way is a "flow" and it is obtained on a psychological level. With recognition and encouragement, the expansion effect of "calling friends and attracting companions" can be achieved to a certain extent. (matters are in great need of "expansion", regardless of the number of readers or authors)

On the other hand, from the perspective of marketing, to a certain extent, "mutual shooting" is a marketing method of "exposure". How do you let people know you posted a new post? Clap your hands for help is the most direct way to "notify" others: "Hey, I read your article, come and see me too!". If you understand it from this perspective, you won't particularly hate this model, and you may reach some people who really like to publish themselves. (And another angle is that when you really like an author, you also pass on the clapping of the original idea of "appreciation" to him.)

Then, when a tacit understanding is formed between "shooting and returning" and "mutual shooting", the "subscription system" becomes a kind of magic to examine this interaction mode. And this does make people anxious about the so-called "popularity".

Let's start with the "popularity" on matter. What is really popular on matter? How many hands are there in each piece? How many people are following? still? Me and I am not a cat's movie reviews are followed by 14,500 people, why is his clapping so few? There is a fixed number of 50 claps for my texts every day, which I pass one by one to my friends to shoot, and it may not be able to break 100 (the articles within the week of mutual shooting are not counted.) So, in the end What can form an article on matter that does not shoot each other but is also popular?

First, the author himself has the charm of writing. Two, the author himself has attractive qualities (humorous and friendly). Third, the article itself has topics and is interesting, and may also often meet and hit the needs of readers. Fourth, it is inevitable to arrange the calculus on the home page.

Those who can truly achieve KOLs (opinion leaders) and cry that water can freeze, I think we can clearly feel the popularity of citizens, but there is no such person. Yes, there is no such person! (Meaning, you could be that person too!)

Let me give you an example. I just heard the author of the e-book share in the past two days. He said, "I don't know why my readers buy the e-book and buy my paper book." A loyal reader is an author he likes. The same book has been changed for five editions but the cover is changed. He will buy it one by one for collection. I belong to the last category. I will unconditionally support the films made by the directors and actors I like. No matter whether it is good or bad, I will pay for it first, even if I may encounter the situation of "Ah! This time the filming sucks!", I will continue to support until I may really feel that he is broken and bad before giving up. (For example, a lot of Taiwanese movies are terrible, and I will watch them if I still have them in theaters.)

Let's look outside the matter to see the so-called KOL. One day, I was chatting with a friend who did podcasts about his frustration with podcasts. I asked him, "Who actually makes money from podcasts online now?" He said, "The top 10 most popular ones have been sponsored!"

I encouraged him to say, "That's right! Then just keep doing it! The top ten are the top ten! It takes a lot of ability to become the top ten! Why do you have to compare with them."

When we seriously think about "only popular people will be subscribed", we can't ignore how these "popularity" are "managed". Don't really believe in the myth of "If I keep writing like this, I'll be seen if I'm good enough". There is only one kind of person who can stand there and do nothing and be seen, maybe a god or something.

Including all the internet celebrities, youtubers, and KOLs you see, there is no one who "doesn't take time to manage themselves". All exposure, likes, clapping, and interaction are also one of the marketing methods of "operating", but many people Didn't know these were all "you're marketing yourself" ways.

If "clapping each other's hands" can get attention and promote what you have written, how do you attract others to subscribe to the subscription around the fireplace? If you look at it from the way of selling goods, mutual shooting is a kind of mutual support and watching the popularity. The support key is to pay for the bill, and "subscription" is a kind of trust and support of "I will buy from you in the future". In fact, It is only a progressive trading mode, but each can choose their own and others' trading mode.

But when it comes to "subscription", the test is the author's own ability, but in fact, he also watched the so-called "readers on matters support good creation" in disguise. Most of the time, the interaction Relationships often go into things like "I support people" and not necessarily "good work."

Can "popularity" really become a high "subscription rate"? It's really only a few percent that can rely on "popularity" to get "fixed and long-term support", regardless of whether it's the world outside of matter or matter, don't worry about what happens if no one sees the "around the fireplace"? Isn't that just "don't be around"? matters doesn't mean that everyone will go to the fireplace just because there is a "round the stove", and no one will read the usual articles!

On the contrary, I feel that the mechanism of "circling the furnace" gives several creators some possibilities to concentrate on their creations.

One, it's thematic. Second, there are planning and fixed output such as daily and monthly magazines. Third, I want to try to make my writing plan and execute regularly.

On matters or writing platforms, I often hear a lot of people say: "No! I write for fun." "Oh, I write for interest." "I will write if anyone sees it." If you really think so in your heart, So why care about "does anyone want to subscribe"?

The test of "Rite Around" and "Subscription" is "who will read what I write without taking pictures of each other". If we assume that "Mutual taking pictures" is a marketing model of "promoting oneself", then why not put "Subscribe" This matter is viewed as a marketing model, you can market for yourself by taking pictures with each other, so let's go to a higher level!

Challenge your ability to plan a theme. In fact, all community activities are a project! It's just that it recruits other people to play together. If you switch to single-player mode, have you thought about what kind of theme you want to write? Go deep, focused and organized. When you plan a topic to write about, you have to do marketing to make readers "believe in you" and "pay for the bill". This also requires a little head of "marketing" and "data observation". You are willing to spend a little for your hard work. Strength, tell others: "Hey, come and see me write!" Would you like to?

If you don't want to do these things around the fireplace, just write and clap as usual.

As for some readers who will ask: "If I ordered an author, but his updates are not as good as I want, what he wrote is not what I want to read, and he is not updating..." What should I do? Uh, you're a consumer, right! You have the right to decide whether to pay or not at any time! It's not that difficult. You can pay a few hundred yuan for playing games. You can queue for an hour for whatever reason. In Taiwan, the hourly salary is 165 yuan. You can drink a Starbucks and start at NT$100. Subscribing to one person's creation starts at 20 Hong Kong dollars a month. Just stop if you don't like it!

This year is indeed the era of "popularity and fame". But to be more precise, it should be "relying on traffic", and the so-called "traffic" is what really makes people benefit. All popular and famous people work hard to maintain their own traffic, so they are very serious about creating Topics and issues, if they can’t be created, they will be used for the sake of “traffic”.

And what is this "flow"? It's actually something that actually turns into money! Popularity and fame cannot be turned into money, and the "traffic" they create is what really converts into income. Then "how do you make your article in the fireplace" to create real realizable value, you have to need very high-level marketing techniques, of course, of course, you have to be able to write articles that attract people to pay for support content, and what are those?

In short. If you have the opportunity, challenge the possibility of your own creation.

I should have said that a good piece of everyday writing can turn into a very good essay.

Let's help everyone with a small theater in their hearts: "Then if I can't write good prose, can it not be considered writing?" Yes! You still keep writing! One day you will write and read a lot, and if you look back at what you wrote before, you will find the difference! The point is to keep reading and writing, keep moving forward, and have the opportunity to challenge yourself and try everything possible!

Finally, thank you all for helping me shoot each other. With the way I don't shoot each other, it's impossible for my text to break 100 in a day (please remember, I have 50 shots I asked to shoot), but I really don't think I can do this, it's a waste of time! Because I really will read every article, and I won't shoot like this every day in the future. If you still like my words, please don't dislike me for not clapping your hands for you, and continue to clap your hands for me! If there is no accident, my update frequency will still maintain a certain frequency, but there are many other things to do, and it is impossible to spend too much time on matters every day.

Thanks again everyone for helping me clap my hands.

PS
Some people say that I am a sharp and sensitive person, but about "observing the Internet" or "data", a certain part is an occupational disease, an occupational disease of "marketing planning", although I have never been a marketing planner.

Photo: 2016 JAPAN 0611 Okazaki Park, Kyoto, I especially like to take pictures of Japanese old people painting on the roadside. Canon EOS M3