Thoughts on Brand Loyalty and Hate XX Brand (Part 2)

Continuing from the previous article, so people who dare to say that big brands are not good may attract the attention of big brands and may help other lesser brands. This is the interesting part. Of course, you can also suspect that these people are opposed for the sake of opposition, just to show off. But this is also an opportunity for other brands to take advantage of the opportunity to suppress big brands, so that they have a chance to stand out. Big brands seem to be omnipotent, because they have a high market share, but there are always areas that cannot be won. Maybe there are special needs in the local area, or the cost of providing a certain service is particularly high and it is possible to give up.

Big brands can’t always cover everything, and even consider whether they should give some benefits to keep those who disagree. Anyway, the memory of the masses is short-lived, and it is not very important whether they will benefit from it later. And big brands have a lot of silver bullets, and they can provide whatever resources they want, and of course they can be generous. Therefore, for this seemingly maverick person, the observation angle should be whether there is a change of mouth later. Originally, this was very against a certain big brand, but later staged a big and deciphering drama, and changed his mind to say that he loves this brand? So what happened in that?

Another observation angle is that the opponents really have their own ideas and do not follow the trend. They are simply a beacon to the public. Help you to point out the inadequacies of big brands, such as the manufacturing process is not environmentally friendly enough, or the quality is not very good but it is expensive to sell. So everyone can make a more suitable decision based on these judgments. Therefore, when someone raises an objection, don't be in a hurry to say that this person is just trying to make a profit, or that he is simply taking advantage of others to be a thug. To see if the point of criticism is sufficiently convincing. For example, because the product is only available in a black color, there are no other colors, so it is a bad review. Is this judgment justified?

Popularity and volume are a weapon, which can be used to argue with reason, or to criticize indiscriminately according to one's own preferences. But what are the benefits to the society in terms of results? Of course, some people would argue that: if you attack big brands indiscriminately, then the truth will come out in the end, and the masses are not so stupid! But can it be true every time? Whether the criticism is well-founded or nonsense, will someone jump out to clarify it every time? If it's just grandstanding, or any serious injury, it will only make the situation more and more confusing. Maybe the God of War doesn't care about these, anyway, the more chaos, the better for them.

Yueguang felt that even if he was not used to those who criticized indiscriminately, he still had to be able to see whether there was really something he didn't notice outside of the criticism? It's not that you can't criticize, but that you can really get to the point. If you are really afraid of criticism, then everyone should not open the door to do business. This is not right!