Greenwich Peninsula Design District officially opened, becoming a new landmark of London's creative industry

On September 15, Knight Dragon, a well-known British real estate developer, built the first permanent creative industry base in London - Design District on the Greenwich Peninsula (Greenwich Peninsula), which was officially completed and opened, becoming a new landmark of London's creative industry.

Home of the London Design Festival, bringing together talents in the entrepreneurial industry

As soon as the Design District opened, it has become one of the main venues of the London Design Festival this autumn, providing an unprecedented venue for the London Design Festival and designers and artists, and has become a new addition to the London creative industry map. landmark.

With creative ideas as the core of its construction, Design District combines forward-looking design with avant-garde community concepts to create a self-contained multi-functional ecosystem.

Designed to foster creativity and collaboration, this creative industries precinct is purpose-built to support creative professions, and with low rents (from £5 psf), it's friendly to small creative companies and start-ups. The entire park covers an area of one hectare and consists of 16 buildings designed by 8 architects with different styles but complement each other. There are studios, open-air courts, food markets, creative markets and other venues for various activities, which can accommodate more than 1,800 creatives. worker.

At present, many creative agencies and brands from different fields have settled here, including Ravensbourne University London's Institute for Creativity & Technology, performing arts group Clod Ensemble, etc. Suzy Willson, director of the Clod Ensemble Orchestra, said the group had dreamed of having their own studio space "for a long time".

Earlier this year, Design District was named Time Magazine's "2021 World's Greatest Places"; Wallpaper also spoke highly of Design District: "16 buildings designed by 8 interesting architects - including 6a, SelgasCano, Barozzi Veiga, Mole, etc. Together, these buildings will provide 150,000 square feet of office space for creative businesses, an initiative that is probably unparalleled in scale and ambition anywhere in the world.”

Government support, Greenwich peninsula transformation at full speed

London's Greenwich Peninsula, where the Design District is located, was once a historic industrial area. But now, as one of the largest urban renewal projects in Europe, the Greenwich Peninsula is undergoing rapid development with the full support of the local government and is undergoing earth-shaking changes.

The Greenwich Peninsula, with creative ideas as its core, is an ultra-large-scale wholly-owned urban development and reconstruction project in the center of London with a total investment of 8.4 billion pounds (approximately RMB 74 billion). The development covers 150 acres of scarce land in the second core of London and surrounded by the Thames on three sides.

"The power of arts and culture is to create an inspiring, engaging sense of place and a platform for people to socialize and interact," said Kerri Sibson, Knight Dragon's sales director.

In the next 20 years, the Greenwich Peninsula will become a large mixed-use community of 40,000 people. Of course, the significance of the Greenwich Peninsula is more than that. Obviously, it is also an attractive tourist destination (in the current situation affected by the epidemic, it still attracts 3 million visitors every year), and a cradle to support the development of creative industries. .

Art and design define the Greenwich Peninsula lifestyle

The high-end residential area (Upper Riverside) that echoes the Design District under the plan is equally dazzling. At present, more than 5,000 residents of Greenwich Peninsula live in the two built-up residential areas, and the Upper Riverside Community is one of them. At present, there are only a few houses remaining in the latest phase of the Upper Riverside Panoramic River View Apartments.

The restricted-sale Upper Riverside continues the vein of the Greenwich Peninsula art-new community.

Designed and built by famous designers such as Tom Dixon and Dara Huang, it integrates the Thames River view aesthetics into the interior design to create a life aesthetic that belongs to the peninsula.

According to Wing Chan, a local real estate agent in London, the lifestyle of Shanghe Riverside apartment is in line with the habits of white-collar workers in the Financial City, and there is only one subway stop to Canary Wharf. Many young professionals choose to buy their first property here.

Brummell Magazine, a high-end lifestyle magazine, describes the Greenwich Peninsula living experience, "Greenwich Peninsula is London's rising star, combining the advantages of traditional creative industries center Soho and established hipster gathering place Shoreditch."