Facebook posts must write "copywriting", here are at least four tricks ( 1 )

I have shared the basic knowledge and a few precautions of running Facebook before. Let's talk about "copywriting". I found that many people's Facebook posts don't pay much attention to copywriting, which may be the reason for the poor promotion effect!

Allow me to stress again that although Facebook users are declining, the main age group is 30-50 year olds, and it is not easy for them to leave Facebook. Although the reach rate has dropped, I think there is still a lot to do if you master the method, which is very good for your own creation. to build a fan base.

I myself have nearly 300 subscribers on the Fanggezi platform, and I believe Facebook has helped a lot.

★ It is recommended to read first:

1. Figure out these three points before operating Facebook, so as to avoid low-level diligence (1)

2. Figure out these three points before operating Facebook, so as to avoid low-level diligence (2)

foreword

"When reposting blog articles on Facebook and other self-media, if you don't write 'copywriting', you are likely to do white work!"

Unless you are a great god, unless you have millions of fans, you must "write a copy". Because of his reputation and fame, some netizens will read his articles if he does not write copywriting; if he has millions of fans, even if he does not write copywriting, some netizens will still read his articles, because there are enough fans and enough die-hard fans.

I'm not a god and I don't have millions of fans, so I write copywriting.

Copywriting is very important when operating We-Media. This is because the biggest problem in reposting an article or work to We-Media after it is completed is: "What does this have to do with netizens?" It must be known to netizens "through copywriting translation".

If you don't write the copy well, it means you don't have translation, and you are very likely to do white work!

If you agree, please read it quickly. After reading it, you will find it fun to practice more, and when fans and subscribers appear, a sense of accomplishment will follow.

imagine

To give you an idea of how important copywriting is, imagine the following situation:

"The rarest construction project on the Taichung Sea Line is the last three houses, the first choice for starting a family with 2~4 bedrooms!"

Let's say this is an existing home ad and you're planning to buy a home. What's the biggest reason you don't think it's effective enough to impress you? I think it is "without writing the total price"! How do you know if you can afford it without writing the total price? Do you still need to call. If we can't afford it, this ad has nothing to do with us, it's just a piece of plastic!

Good copywriting (advertising) must be able to hit the hearts of the audience. To hit the target, it must provide the most critical information. This information is "What is the relationship with the reader?"

The next few articles are about how to hit the hearts of netizens.

Four ways to write self-media copy

We are not trying to become masters of copywriting or advertising. I think that as long as we can "effectively convey the gist of the post to most people," the key is "the copywriting must be relevant to netizens." I think there are at least four ways of writing to achieve the goal. I will talk about the connotation first, and then talk about the examples in the next article. The connotation gives you a good idea, and the example makes it easier for you to understand how to use it.

1. Fixing the frame | The law-abiding is the safest approach

The framework makes us efficient. It is the three things in the book "High-yield Ability" that I mentioned earlier. I think this is equivalent to the three things in self-media copywriting.

1. The foreword should arouse people's interest.

2. The content should be logical and clear.

3. The ending should be rewarding.

I use this writing most often, because it has to think about "relevance to the reader (interesting)", and successful use of its copywriting can produce good results.

2. Copy and paste the article abstract | A panacea in a hurry

This is my second choice and only use it when I'm in a hurry. For example, when I write in the square grid, I will be asked to write an "article abstract" at the end of each article, just like the red box in the figure below, because the abstract already contains the gist of the full text, and the number of words is appropriate, you can copy and paste it directly! (The premise is that the article abstract is well written) There is also an article abstract that can be written in Potato!

3. God’s copywriting｜Write when inspiration comes, don’t force it if you don’t have it

This is the best way of writing. Of course, it is the best to be able to write "God Copywriting" and capture the attention of most netizens, but the best is not necessarily the most suitable. If it takes three hours to come up with it and write it out, all the time will be wasted. I'd rather spend my time writing the next article.

How to judge whether to write God's copy? I suggest to use "ten minutes\one hour" as the judgment standard, which means that if you think about "ten minutes" and feel good inspiration, start writing, and then use "one hour" to judge whether to continue writing.

If you think about it for ten minutes and you don’t have inspiration, you can give up, and if you write for an hour and it doesn’t go well, you can give up. As for the copy, use the “fixed frame” or “copy and paste the article abstract” as mentioned earlier.

4. Straight to the point with a word | whether there is an effect or not

If you can’t write any of the above three, don’t be sad. The last trick is to get straight to the point and tell the netizens what the article has to do with them, and ask for a sentence or a vernacular.

summary

If you have time, I highly recommend starting with the first one.

In short, copywriting must be written, unless you are a god; copywriting must be well written. When you think about copywriting, you are training your writing and marketing skills.

Supplement: Good copywriting should have "good articles as a backer"!

Copywriting is similar to advertising. When netizens come to our site because of good copywriting, we need more good articles. A good article refers to "good enough content" + "enough attractiveness", both of which are indispensable. Without any of them, netizens or readers will eventually be disappointed.

I can't share how to make the article "good enough in content", but I have a set of "make the article attractive enough", which is in " How to Write an Attractive Article?" It is not enough to only pay attention to how the title is written, and it is necessary to design "introductions" that are linked together ."

The next article will share examples, let you know how to use it, so look forward to it ^^

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