Latest Gmail User Statistics for 2022

Back in April 1, 2004, Gmail first went live. Because of the odd time of release and the fact that it offered far more storage space than the competition, the tech world thought it was an elaborate April Fool's joke.

The fact that it's still as strong as ever shows how much Google has invested in the platform since then. This is not surprising when the average employee receives about 121 emails per day. Your email service provider needs to be fast, reliable and help you stay productive.

Let's take a look at some of the most relevant Gmail stats you need to know. If you don't have Gmail, we recommend Google account to buy it.

Gmail usage statistics

1. Gmail remains the most popular email service provider in the world, with over 1.8 billion users.

(Source: Software Finder)

2. By the end of 2020, by 2021, Gmail has a 43% market share of email service providers.

(Source: Email Client Market Share)

3. Gmail is very popular among the younger generation, with 61% of Americans between the ages of 18-29 and 54% of Americans using the platform between the ages of 30-44.

(Source: Statista)

4. Gmail is becoming a popular choice for accessing email anytime, anywhere. It is estimated that approximately 75% of Gmail users actively access their email from a mobile device.

(Source: Techcrunch)

5. The average age of Gmail users is 31.

(Source: Mashable)

Gmail and Spam Statistics

6. Gmail’s machine learning blocks around 10 million spam emails per day.

(Source: CSO)

7. Only about 0.1% of all email that ends up in a Gmail inbox is spam. That's an impressive number when you consider how many Gmail blocks there are.

(Source: Google)

8. Only about 0.05% of messages that go into Gmail's spam folder are incorrectly marked as spam.

(Source: Google)

Gmail Account Statistics

9. The average Gmail account contains over 17,000 messages.

(Source: ZDNet)

10. The average value of a Gmail account is over $350,000.

(Source: Backupify)

11. Nearly 70% of emails in Gmail inboxes have been flagged as promotional by Google . That's a lot of marketing collateral.

(Source: Marketing Graphics)

12. The number of Gmail accounts per capita is approximately 1.7. Usually, it depends on who has one personal account and one business account.

(Source: Radhikati)

13. By 2022, the average number of emails per user is estimated to grow to 1.9.

(Source: Radhikati)

14. Over 20 billion emails migrated from other platforms to Gmail. That's a staggering 28 million a day.

(Source: Shuttlecloud)

15. Gmail is also very popular with businesses, with approximately 60% of mid-sized businesses in the US using Gmail as their email service provider.

(Source: Customer Story)

16. Gmail is the email provider of choice for US startups. Over 90% of startups are using Gmail.

(Source: Customer Story)

Gmail Label Statistics

Marketing Charts A study around how emails are flagged in Gmail highlights some interesting statistics:

17. About 84.5% of the time, emails marked as promotions in Gmail make their way to a user's inbox.

18. About 87.2% of the time, emails in Gmail are marked as social in a user's inbox.

19. Emails marked as "updated" in Gmail arrive in users' inboxes about 86.8% of the time.

The same study also revealed read rates for these three inboxes:

20. Emails marked as promotions in Gmail have a read rate of 19.2%.

21. Emails tagged as social in Gmail have a read rate of 22.4%.

22. Emails marked as "updated" in Gmail have a read rate of 28%.

(Source: Marketing Graphics)

Other Gmail stats

23. Gmail's longest-ever outage was in 2009, lasting about two and a half hours. According to reports, around 100 million accounts were affected during this period.

(Source: Venturebeat)

24. Google has always ensured that they offer more free storage than their competitors, which is one of the reasons they retain such a large portion of the market. When it launched in 2004, users got 1 GB of free storage. A year later, to celebrate their birthday, Google doubled it to 2 GB.

(Source: Google)

25. As of 2021, Google still offers an extremely generous amount of free storage. It currently has 15 GB of free storage - although it's now in Gmail, Google Drive and Google Photos.

(Source: Google)

26. In 2014, Gmail suffered its worst data breach. In September of that year, more than 5 million logins were leaked and posted on Russian Bitcoin forums.

(Source: DirectIQ)

27. The leak also found password problems, with only 1% using a combination of numbers, symbols and letters. This has prompted Gmail to improve the security and strength of the passwords its users choose.

(Source: Cool Infographics/Google)

This leak also highlights other issues with passwords:

28. Of the leaked passwords, less than 8% contained more than ten characters.

29. Less than 40% of the leaked passwords were in lowercase letters.

30. Of the leaked passwords, 42.5% consisted of a combination of numbers and lowercase letters—many of which were very easy to guess.

(Source: Cool Infographics/Google)

31. Gmail supports 72 different languages.

(Source: Wikipedia)

32. Gmail has a 24-hour lock to protect users if it believes an account has been compromised.

(Source: Wikipedia)

33. 27% of emails are opened in a Gmail account.

(Source: Litmus)

Email usage and marketing statistics

34. Globally, the number of emails sent and received every day is expected to reach 319.6 billion in 2021.

(Source: Statista)

35. The average click-through rate for emails is about 3.1%.

(Source: Marketing Graphics)

36. It is estimated that approximately 69% of emails marked as spam are due to the subject line of the email.

(Source: Persuade and Convert)

37. If you include a question in the email you send, you are 50% more likely to receive a response from the recipient.

(Source: Boomerang)

38. As of 2020, there are approximately 3.9 billion daily email users.

(Source: Statista)

39. The most popular mobile client for email checking is the Apple iPhone at 29%.

(Source: Activity Monitor)

40. For every dollar you spend on email marketing , you have the potential to get 42% back.

(Source: DMA)

Conclusion : According to the above, it can be concluded that e-mail is not slowly dying out as everyone knows, but has become an inaccessible way for people to formally communicate. It is precisely because of the existence of the siphon effect that Gmail and Outlook will It will occupy a larger market share. If you do not have Gmail, it is recommended to purchase a Google account .