Daily feed｜The boring ape BAYC entered the celebrity filming platform to create a new spark? The new business model may trigger the huge IP potential of NFT!

At present, most of the PFP NFTs (avatars) follow the IP development route. When you buy NFTs, you automatically have the commercial use rights of the IP. Like the blue-chip NFT boring ape club BAYC, holders can use and interpret their IP at will, and there is a BAYC-themed restaurant in Central.

Many people buy NFTs with the expectation of great IP appreciation potential, but as I said in my previous article on CC0 copyright, when IPs are everywhere, it means that it is impossible for every IP to be as famous as Hello Kitty. . Owning IP is only the first step, and promoting the application and popularity of IP is the key.

But things are not as simple as you think. Even for blue-chip NFTs, the competition for their IP is quite fierce. There are 10,000 BAYCs alone. Earlier, Coinbase was going to make a BAYC movie, and there were a lot of monkeys participating in Casting. The competition was fierce. , Everyone wants their monkeys to be more famous. Therefore, how to Leverage an IP is a major issue that holders will face.

The recent collaboration between video platform Cameo and BAYC #9132 may bring us new inspiration.

Cameo is a platform that provides customized celebrity videos. Users can pay prices ranging from $25 to $2,500 to ask celebrities to shoot a customized short film for themselves. This business model is very successful, and there are many celebrities who cooperate with it, which can be regarded as satisfying the desire for alternative interactions between fans and stars.

Recently, the platform cooperated with Adam Draper, a well-known venture investor and early investor in Coinbase, to turn his BAYC #9132 into a star in the form of a 3D virtual character. Fans can get a three-minute custom video for $25.

This example inspired me that blue-chip NFTs may have more room for IP to play. Taking BAYC as an example, based on the promotion of the team behind BAYC, BAYC itself has a certain popularity and traffic, which is not enough to become a big brand spokesperson, but it has the opportunity to be a duck to water on platforms such as Cameo.

Of course, this example is largely due to the fact that the holder AdamDraper has a huge influence, not because BAYC#9132 is favored by itself. However, like making stars, when IP has a certain amount of traffic, these small-scale commercial applications have the opportunity to work.

By the way, BAYC#7942 is an IP that is working hard and silently. The owner has launched a joint IP governance plan earlier, gathering the power of everyone to promote the development of IP. In the fiercely competitive IP world, there is no plan to be a good one. try. As far as I know, BAYC #7942 has done multiple IP collaborations, such as being designed as a virtual costume for Decentraland, and debuting in a racing game.

When it comes to IP applications, of course, I have to mention the "Beanz Lazy Block Space" you are reading now. One of the reasons for this media was to apply my own Beanz. Later, Lele alone is not as good as Lele in the crowd. I even added a design column for stamps, so that everyone can show their NFTs through one more channel.

Anyone who is interested can PM me at any time. It is fun to make your NFT the protagonist of the magazine. Maybe this is the starting point for your IP to generate traffic.

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