[E-commerce 100 Questions 61] Why is the teaching of opening an e-commerce store so important?

The 61st episode of E-commerce 100 Questions tells you the basic content of e-commerce store opening teaching, so that you can make money every day and make money like a god. To be honest, it is not easy to do e-commerce now. If you were running an e-commerce business more than ten years ago, because of the simple source of traffic, as long as you have a good relationship with the PM of the channel platform, you don’t have to worry about the traffic problem. Basically, as long as your products are sold, the performance will not be too bad. But now to do a good job of e-commerce, in addition to worrying about how the traffic comes, you also need to consider the consumer's checkout flow, advertising effectiveness, membership management, remarketing process, and so on.

Why is e-commerce shop teaching important?

Everything we said just now can be big or small. Small companies operate all by one person, and large companies have every task as a position. And this also reflects the difficulty of running an e-commerce business, because you have to master too many skills, so how to correctly master the skills and grasp the market dynamics is a very important thing.

It's like Clubhouse was popular half a year ago. If you want to do social marketing, you must go and see it, but now in Taiwan, this name is no longer mentioned. But don't worry too much, because the sales logic of e-commerce is actually human nature, and the most common changes are only the operation and use of marketing tools, so when we master the underlying logic of e-commerce operations, we don't have to worry about future changes. .

Online shop opening teaching 01: Understand the 3 Ws of online shop operation

As we just said, as long as you understand the underlying logic, you don't have to worry about future changes, so as long as you master the Why, What and Where of store operations, you will know how to do e-commerce operations.

Online shop opening teaching teaches you the why of online shop operation: why should you invest in an online shop?

In fact, we have spent a lot of time discussing why we should do an online store in the past. I will simply share my views here, because now is the age of consumers, and the people who can win this game must be The brand that can best " create the most unrestricted consumption experience for customers ". In the past, because various network infrastructures were not complete, a large part of online sales had to rely on channel platforms. But it is different now. For example, our Cyberbiz e-commerce system supports the integration of online and offline membership systems. This seems to be normal, but many platform platforms cannot do it.

Think about it, if you are a consumer today, a senior member of a certain brand, you can enjoy a 15% discount on online shopping. Then you just went shopping today and went to the physical store of this brand. After reporting your membership information to the clerk, the clerk said that because their official website membership system is separate from that of the store, he cannot find your membership information here. Then of course you can't think of shopping deals.

This is very strange. Today, after consumers come to the store, you tell them that it will be cheaper to buy them online. But if he buys online, you also need to pay an additional fee for swiping the card and shipping, which is even more uneconomical for you. For consumers, there will also be a sense of deprivation. I am obviously a senior member of your family, but because of your system problems, I cannot enjoy the discount? Naturally, consumers will become unhappy.

And this is the importance of what we call " creating the most unrestricted consumption experience for customers ". The more convenient you make a customer today, the higher the chance for him to be willing to repurchase, and the higher the repurchase rate, the more inseparable he is Open you, then you can naturally spend less advertising on him and make more money.

Online shop opening teaching teaches you what to do with online shop operations: What are the business models of online shops?

Common business models include:

1. B2B, Business to Business (Business to Business) means that both buyers and sellers conduct transactions as businesses, and there will be no consumer participation in the process.
2. B2C , the most common business model of Business to Customer (Business to Consumer), is that businesses sell goods or services to general consumers.
3. C2C, Customer to Customer (consumer-to-consumer) Both buyers and sellers are the identity of consumers, and there will be no business participation in the process.

Online store opening teaching teaches you where to operate an online store: Where should an online store conduct transactions with customers?

The method with the highest threshold for opening an online store is the "self-built website". From domain setup, design, UI/UX , software update to content planning and execution, all need to be done in one hand, and the development and maintenance costs are the highest. The number of members also has a clear customer group profile, helping you achieve your marketing goals, thereby improving consumer satisfaction and repurchase rates.

However, this type of method is now used by fewer users, because now using the store platform to set up the station is a more efficient way of CP value and efficiency. If you are interested in the decline of the advantages of your own website, you can refer to [E-commerce 100 Questions 55] to compare the current situation of e-commerce platforms in 2021. What two things must be known to do e-commerce now? This article.

If the capital is not strong enough, you can also rent their services from the channel platform providers and put the goods on the platform for sale, such as PChome , Momo , Shopee and other large channel platforms. These platforms have their own traffic and do not need to manage and maintain them by themselves, but the disadvantage is that they cannot obtain customer information, so they cannot grasp the long-term website optimization and business direction. Therefore, we still recommend that you find a system provider with a strong membership system like our Cyberbiz, so that you can have more opportunities to collect customer information on your own website, and also avoid the high commission of the channel platform in the future. Squeezed out of breath.

Online Store Opening Teaching 02: Mastering the Industry Status of the Taiwan Market

In addition to the aforementioned "own brand official website" and "platform business listing" methods, many business owners in the Taiwan market now choose to cooperate with "e-commerce system providers", which not only have a certain degree of operational autonomy, but also enjoy stable system maintenance and operation. Service, in terms of input resources and expected benefits, is a good choice for the initial entry e-commerce.

Online store opening teaching resources recommendation: how to choose a store opening platform

There are currently system providers in Taiwan that provide e-commerce platform construction services, including Cyberbiz , Shopline, 91APP, etc. Each company has different solutions and advantages. You can consult first according to your needs and budget size, and then make further evaluation and use. For a more detailed comparison of e-commerce platform systems, please refer to [E-commerce 100 Questions 05] How to choose a store opening platform? In addition to helping you compare the functions of various store opening platforms, it also tells you three selection points that are more important than functions . This article.

Online shop opening teaching 03: Online shop course training

The fields involved in the operation of e-commerce are extensive and profound, including consumer behavior research, marketing strategy formulation, tool application, social media management, KOL cooperation, advertising, data observation and optimization, etc. There are also very rich learning courses and teaching on the market. Articles, as well as community resources worthy of reference (such as Facebook clubs), suggest that brand e-commerce can start with basic concepts such as GA analysis, advertising placement and conversion, and gradually get in-depth contact with various courses, step by step to cultivate e-commerce operations. Only when the critical moment comes, you can take your career off with a steady attitude.

Table of contents

• Why is e-commerce shop teaching important?
• Online shop opening teaching 01: Understand the 3 Ws of online shop operation
• Online shop opening teaching teaches you the why of online shop operation: why should you invest in an online shop?
• Online shop opening teaching teaches you what to do with online shop operations: What are the business models of online shops?
• Online store opening teaching teaches you where to operate an online store: Where should an online store conduct transactions with customers?
• Online Store Opening Teaching 02: Mastering the Industry Status of the Taiwan Market
• Online store opening teaching resources recommendation: how to choose a store opening platform
• Online shop opening teaching 03: Online shop course training
• Online shop opening teaching course arrangement 01: Who is suitable for online shop courses?
• Newbies who know nothing about internet marketing
• The business owner who goes into battle in person
• Brick-and-mortar stores forced to transform due to market shocks
• Store Opening Teaching Course Arrangement 02: Cyberbiz Rich Resources
• Online shop opening teaching 04: Ten tips for e-commerce business
• Ten tips for e-commerce management in online shop teaching 01: Selection
• Ten tips for e-commerce management in online shop teaching 02: Traffic
• Ten Tricks for E-commerce Management in Online Shop Teaching 03: Landing Page Optimization
• Ten tips for e-commerce management in online shop teaching 04: SEO
• Ten tips for e-commerce management in online shop teaching 05: Online advertising
• Ten tips for e-commerce management in online shop teaching 06: Data analysis
• Ten tips for e-commerce management in online shop teaching 07: Membership management
• Ten tips for e-commerce management in online shop teaching 08: Remarketing
• Ten Tricks for E-commerce Management in Online Shop Teaching 09: Schedule Planning
• Ten tips for e-commerce business with online shop teaching 10: Setting goals
• summary

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