Want to run a personal brand or find a full-time job? Life is so difficult. . .

Recently, I saw a younger sister I knew before growing brighter and brighter on the road of running a personal brand. While being happy for the other party, I also felt how difficult it was to fight for my own ideals.

Are you a dreamer ?
How much are you willing to pay for the ideal in Yuan's heart?

A lot of people, especially veteran workers who have been through a lot of battles, tend to criticize the word "dream" more than praise it. "Dream" for some people is synonymous with "unrealistic" and "unrealistic". That's right, if I were to find a person available in the workplace today, and the person who came to apply would talk to me about their dreams, I would probably roll my eyes, because in the eyes of the boss, all I want is to show the value of the work and realize the company target people only.

So, once again, let's change the word "dream" to "goal".

Are you a purposeful person?

When talking about career planning, we always separate "self" and "company", as if life is life and work is work. The two are as incompatible as dice squeezed into small balls.

So you will always find,

Why do people only regard work as a means of earning a living, exchange most of their life for the salary slips that the company paid you, and endure one-third of their lives, and scoff at other people's dreams ;
Why do you think of work as a tool for self-realization, work must be 100% in line with your own interests, and the purpose of work is to be "happy and happy", otherwise it is not an ideal job, and you will use one-third of your life to experiment . Steadfastly sneered.

Both of these are extremes of Libra, and neither is ideal. Can we move the meaning of work as close as possible to the center of Libra?

There is no ideal job in the world, and the boss is looking for you to work for the company's profit and growth, and there is no need to exist to realize someone's dream.

So what is the balance in the middle?

First, you must have a goal .

What are you good at? What do you want to do? Want to make a lot of money? Or do you want to climb high in the organization? Or, do you want to have expertise and live a life where you can take cases freely? Want to be famous and influential?

"Setting goals → breaking down into small staged goals → finding the type of work that can best achieve your staged goals → maintaining or adjusting → final goals"

Whether to run a personal brand or to have a full-time job, I think, these are just the means to your end goal.

The means are not the ends.

"Begin with the end in mind" , everyone talks about it badly, but it's really important and it's easy to ignore.

Your end is the person you want to be.

In the process from start to finish, "working in the company" can be your staged goal, the purpose is to fill the fuel and nutrients needed for your dream. But if you want to climb to the top, staying in the organization is your goal.

Regardless of the process of reaching the end, whether you choose to stay in an organization or be self-employed or start a business, there is a price you must pay.

This road, some straight, some winding. (I know the picture is kind of ugly, well, I tried my best...)

The biggest advantage of staying in the organization is that you don’t have to worry about where the resources come from and what to do next. Every step of the plan and salary is predictable. It is possible to leave the umbrella of the company, and you will not find your own value;

Starting your own business and handling cases freely is a road of running a personal brand. It must be 120,000 hard work at the beginning. First of all, everyone is most afraid of economic instability. You have to plan everything by yourself. The effect is uncertain, the effort is very hard, and it is completely impossible to estimate how much the recovery is? More than expected or zero at all? Ups and downs.

The advantage is that you have a high degree of autonomy. You don’t have to waste your life in meetings, communicating with people you can’t communicate with, or doing work that you don’t like and don’t grow. You can put your time, energy, and resources in the most worthy places. The benefits of a brand are multiplied, and you will only become more valuable over time.

However, I am willing to believe that the smallest, weakest, softest and most fearless, you have tried your best to respond, no matter how endless, endless, no solution, there is always a ray of life to shine on yourself

"Brightness" _ Zhou Shen

I especially wanted to choose the song "Light" to echo this feeling of walking on a tightrope for one's own goals.

Originally, I wanted to dedicate it directly to that sister to comfort or encourage her. Because I always admire people who are willing to give everything for their goals. But to comfort or encourage this kind of thing, the most fearful thing is that it is not in place or misunderstood, just throw the song in the past, the other party can understand what I feel in the song, and want to encourage the other party's mood?

Later, I thought about it, I was working hard for my goals, but I was very unconfident step by step, as if I was sure but not sure, I worked hard but I was afraid of being empty. I know that many people are also experiencing it.

So, to all of you who are striving for your goals and looking for light.

Dedicated to myself too.

The singer Zhou Shen himself, who sang this song, also walked tremblingly for seven years for his goal, with many ups and downs along the way, and finally he has become a star who has been highly recognized for his strength and popularity. Therefore, listening to people who have stories and strengths sing is always particularly resonant.

Although the song is the theme song of the Forbidden City, it tells the story of the emperor. However, the unexpected grounding of the tune and lyrics is also deeply rooted in the hearts of the people. I really like the tenderness of Zhou Shen's accurate interpretation of songs without showing off his skills. He handles songs as delicate and detailed as his own personality. Although the tone is gentle, but the emotion is very penetrating and full. The presentation of this song is very textured.

"Light - Zhou Shen" Let's listen to the song! Loop the single!