The 6 most practical strategies for online marketing beginners must know! !

What is Internet Marketing?

The American Marketing Association (AMA) defines marketing as the series of activities, processes and systems that bring value to customers, clients, partners, and society as a whole in the creation, communication, dissemination and exchange of products.

In short, it is a series of beneficial and value-added actions taken before products and services are sold.

Traditional marketing methods such as leaflets, telemarketing, TV advertisements and roadside signboards are more common, hoping to attract the attention of consumers. However, with the development of digital technology and more needs waiting to be met, the mainstream marketing has been dominated by digital marketing. There is no physical output. Everything is made of images, sounds, etc. Using electronic devices as a medium, these behaviors carried out on the Internet and the method of disseminating information about services and products on the Internet are basically called "Internet Marketing". The following are examples:

Website ( Website )

At the beginning, the most basic thing is to have an official website of your own, presenting the services, products and advantages provided with pictures, texts and eye-catching content. If consumers can find it, they will have a preliminary understanding and trust in you. At that time, it reached the first step of website marketing. If it is connected with the cash flow service, it will become an e-commerce website that can be traded.

Blogs ( Blogs )

If the official website is based on service focus and professional perspective, then blog is a good content platform. By publishing core products and peripheral related articles, consumers can more easily find you.

You can think of the topic of each blog article as each branch of the vine. When the spread is large, no matter which branch consumers touch, they will eventually be in your vine network and cannot be separated from you. The scope of the network, of course, the premise is that your article is good enough.

You can share local food as the main axis, and then gradually add elements of life and daily unpacking. In addition to enriching the content of the blog, diversified and relevant topics continue to expand its tentacles, plus overall good SEO and keyword optimization. The way to write articles, so that the website that has not been in business for a long time and has not many articles has a good number of page views.

Image ( Image )

In addition to text, pictures are more eye-catching, and they are presented with clear icons, statistical charts, and meme charts, allowing readers to imagine your service more specifically, which is why data visualization has developed and risen rapidly in recent years. one.

The most terrifying picture is none other than the editor of Ikea! !

Social Platform

It is not enough to have text, pictures and being searched. Now people are more concerned about the feeling of two-way interaction and the feeling of referring to other people's experience, so it is almost necessary to have a community account that can communicate with customers in real time. And through the adjustment of the form of posting, the short and terrifying copy and pictures, the ability to circle fans can be determined within 3 seconds. After all, there are not many people who can read long stories now.

Video ( Video )

Video can be said to be the most powerful marketing method at present. From past videos to the launch of live broadcast functions on various platforms, videos have accounted for 82% of the traffic on social media. They are interesting and strong in advocacy. You can naturally receive relevant information about products and services, which is why so many people are now rushing to become YouTubers, and the reason for their livelihood.

Why is Internet Marketing Important?

Seeing this, I believe that you already have a preliminary understanding of the network marketing model, but at the same time, you also think, God! There are too many things to do!

Is Internet Marketing Really That Important?

Yes! If you want to be seen, the importance of internet marketing cannot be ignored at all. Going far and wide, breaking the limitations of time and space, so that the limited areas of traditional marketing can be fully solved through the Internet. The benefits of internet marketing include:

• Not limited by time and space
• Lower cost than traditional marketing expenses
• Shorten the consumption journey
• Gather useful customer information before and after sales
• customer behavior analysis
• Precisely target target audience

The Benefits of Internet Marketing for B2C

For the consumer shopping of the general public, driven by purchasing habits, it is likely to be random search or habitual search. After understanding the habits of most people through data analysis, you can more accurately locate the audience, so that potential customers have better There is a high chance of being exposed to what you want to convey to them, and through customer buying behavior, useful information can be gathered together as a research basis for future remarketing or who will pay for your product.

The Benefits of Internet Marketing for B2B

In commercial procurement, companies with more professionalism, market status, quality and trust are needed. The time and content of the entire purchase consideration are more rigorous, and it is not easy to pass the various levels of procurement operations. At this time, if your product has a good reputation on the Internet, it will be easier to be searched through natural search or even paid advertising, and the opportunity to open business cooperation will also be greatly improved.

How to start online marketing? Three steps to lay a solid foundation

Having said so much, before you start to build, you should basically figure out the following questions, so that your future marketing strategy can play better.

1. Who are your marketing targets (Target Customers)?

Who are you going to sell your products and services to? Do they really need your stuff? If you don't know who will buy your stuff, it can be difficult to plan your next marketing strategy. Because of different audiences, there should be different marketing methods and content, unless you plan to do undifferentiated marketing.

In addition to understanding customers through business and customer service teams, one of the benefits of online marketing is that it can accumulate useful data through sales experience. Even if the audience positioning is wrong at the beginning and the performance is not good, we can gradually correct it.

2. How much profit do you want (Expected Profits)?

After deciding the target customer, you can start to think about the final goal you want to achieve, which is related to customer pricing, matching solutions, and the choice of marketing methods. If you just think the more the better, the effectiveness will be difficult to measure. Maybe splitting the revenue target into monthly, quarterly, or semi-annual, would make everything more tangible.

3. How much marketing budget do you have (Your Budgets)?

Now that you have set a performance goal, to achieve this goal, you have to calculate how much of the marketing budget can be the most effective, economical, and productive. It is definitely not a situation that you like to make ends meet.

Of course, the world of the Internet can be said to be changing every minute. Although the initial direction has been decided, it is still necessary to regularly review the results to make adjustments to ensure that the overall operation is moving towards the desired goal.

6 Best Ways to Use Online Marketing!

Finally, we arrived here. After a series of self-questioning and answering, not only the target customer has been decided, but also the performance target and marketing budget have been released. Let’s see what marketing models can help you achieve it!

1. SEO (Search Engine Optimization)

A technique that allows your website to rank higher in search results by optimizing your website, allowing you to get more visits without paying for it. Most people will only click on the first 5 websites to watch the content of the search results. It is best to read the first page of the results at most. In rare cases, it will only go to the second page. How to make your website in It takes a lot of work to be in the top few places without paying. But the good news is that putting some effort into SEO can pay off over time through the long tail, which is pretty recommended in the long run.

2. Inbound Marketing

Inbound marketing is to hope that customers will take the initiative to come to the door, and through valuable high-quality content and word-of-mouth marketing, let customers need your products and services. The method used, for example:

>Content Marketing

In the past, marketing was more inclined to push information to customers, but content marketing is to strive to produce content that is relevant to brands and products and valuable to customers, showing professional knowledge, helping customers, and attracting people automatically. .

Just like in blog management, if your articles are good enough, use some keywords, match SEO, and gradually establish a vine network. With the increase of natural search traffic, customers will be more easily recruited by you.

>Social Media Marketing

Promote your brand on the community platform, expose it through various channels, and increase brand awareness. After all, people spend an astonishingly high amount of time betting on social media. If you want to be seen, you will definitely have a foothold in the community platform. effects, these platforms include

• Facebook
• Instagram
• Twitter

Before choosing a platform, you can first understand the use habits of potential customers on social media, such as older people use Facebook; younger people use Instagram, YouTube and TikTok, find out which platforms your potential customers usually hang out on, Otherwise, no matter how good the content is, it will only end up as a white worker.

Community marketing is currently booming, and it is not an exaggeration to say that it is the first battlefield of marketing. In addition to the content produced by the brand itself, it has opened up a quite novel model to invite high-profile Internet celebrities to cooperate with KOL marketing. Brand marketing opens another new milestone.

3. Marketing Automation System

If you have a lot of routine and repetitive tasks, you can consider using automated software to assist, saving manpower, time and cost. Automated marketing systems such as electronic reimbursement marketing do according to the recipient's response to different letter openings. The next step is customized remarketing, which is a great example of automated marketing.

>Email Marketing

As long as you have filled in an email on a certain website or somewhere, you will more or less receive advertising letters. For people who have the habit of shopping online, the advertising letters in their mailboxes will explode. , Ever wondered who spends so much time sending these emails?

In fact, most companies use electronic reimbursement marketing to automatically send these letters. In addition to sending letters, this function can also adjust recipients according to needs, and let you know who is willing to receive your letters all the time. , is a very convenient marketing tool.

>Social Media Post Scheduling

In the world of social networking, countless posts are posted every minute and every second, so posting a post may quickly be buried in the sea of posts. If you want to increase the exposure and influence of your brand posts , then you need to publish articles frequently, but how can you have so much time to deal with this?

Fortunately, the post scheduling tool solves this problem. For example, if you post a post on a Facebook fan page, you can set the post to be posted on a few months and a few days. In addition to manual posting, there are also many editors who will deliberately set the same time to post, so as to cultivate the inertia of fans, and sometimes they can also use this to create some topics.

4. Pay-Per-Click Advertising

If you have a modest marketing budget today and want to see results in a short period of time, PPC paid advertising may be a good choice for you.

By paying search engines and social platforms for each click on an ad, when someone searches for specific content keywords, your brand and product information will appear in a more easily viewed position, such as the top of the website page, Sidebar, so that these people with related needs are imported into your page, the following are some of the more common channels.

Google Ads

You can observe, usually the words **ads** appear in the top 2 search results of the Google browser, which means that the manufacturer has set some keywords. When someone searches for these words, his advertisement will appear in the front.

Facebook Ads

Users can set a post to be exposed through paid advertising. When someone watches similar and related content, the post will appear on FB to increase the exposure of the post.

5. Affiliate Marketing

Also known as affiliate marketing, in simple terms, it is to cooperate with some bloggers, internet celebrities, amateurs or members. They help to advertise and share product information. If the sales are successful, they will be provided with some marketing methods to reward them with commissions. It’s also a popular way for bloggers to earn money.

For example, some blog sites have a search window on the sidebar of Agoda. If fans who read articles on the website have related reservation needs, they can search through this window to lead to Agoda and complete the reservation, so that the blog can get commission feedback.

6. Sponsored Content

That is, you pay another company and ask them to discuss and promote your brand or service through entities, content creation, promotion... For example, the very popular voice media (Podcast) often advertises business and industry between programs, revealing relevant information for other cooperative brands, or a major source of income for Youtubers is not Youtube's advertising profit, but through cooperation with manufacturers. 's business essay.

The above are the popular online marketing methods sorted out this time. If you also want to have more exposure to your business, don’t miss these mainstream marketing methods! But the most important and most important thing is of course the products with a strong core And rich content! On the road of online marketing, you are not alone, everyone is struggling.

Article information: hububble
Reprinted from: orangebox