Five types of enabling NFTs

Make your NFTs work

The popularity of NFTs continues to increase, and developers are becoming more and more creative when it comes to launching new empowerments. While many projects only provide empty language, some, like BAYC, actually provide utility. This can provide real leverage in a marketing campaign.

1. NFTs as concert tickets
NFTs can be used as tickets for physical events. Not only can it grab people’s attention, but it can also add utility to already existing NFT projects. However, a series of NFTs created for only one event will be doomed to expire immediately after the event ends.

2. Digital Collection <br class="smart">Worried about the obsolescence of NFT projects? Digital collections may be one solution. Cryptokitties is the first NFT project that offers cute kittens that people can pet. Interestingly, these kittens can breed similar kittens. The project was so successful that it attracted 15% of Ethereum traffic. If a new project is led by a good story, its r rate of success will be high.

3. Virtual Events <br class="smart">Through NFTs, hosting and participating in virtual events is a new way to engage with the community. Especially during the Covid period, it gained good momentum, but the pattern continued. Ariana Grande and Snoop Dogg have already hosted their concerts in the virtual world, and the promotion is still going on.

4. NFTs and crowdfunding
NFT crowdfunding is the best marketing strategy and is often used by music artists. They skip production companies and streaming platforms and use NFT crowdfunding to produce, distribute and stream their music. In this way, the people who finance the release of the album share the profits, and the listeners get the music directly, without going through any middlemen.

5. NFTs and GameFi
Typically, games are available as in-app purchases, with users spending thousands of dollars on skins, unlocked characters, and avatars. But users of these classic games don't own skins or characters, and if the game decides to turn off or remove the skins feature, there's nothing they can do about it. Play-to-earn games on the blockchain solve this problem with NFTs. Every skin, weapon, avatar, and other asset is an NFT that users can sell on the marketplace or lend to other players and earn interest on them, which generates further funds for gamers. Hence, this segment is called GameFi or Game Finance.

in conclusion
The NFT space is already crowded, and if a project doesn’t have a smart enough marketing and merchandising strategy, it will struggle to gain full exposure. However, good marketing can only win you hype, a good project will win you a community .

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