In 2022, young people are madly in love with vintage that should be spurned by young people

"Hey, you're wearing vintage clothes today, you're handsome." This is a phrase that often pops up among college peers. I don't know how long ago, those stores, accessories, or items that were originally considered outdated, or were buried deep in the millennial generation. The clothes in my parents' wardrobe were put out and put on again. Millennials are considered to be the most trend-following and fashion-forward generation. Why do they not hesitate to put these previously considered "outdated things" at home and wear them in the blink of an eye?

Before explaining why, let’s first understand the difference between vintage, vintage, and “second-hand” . The word vintage originated in Europe and was originally used to describe “aged wine”, and was later used in clothing. , on aged items. Maybe many people, even amateur vintage lovers, will be curious, isn't vintage just old and second-hand clothing? In fact, it is not, we can start from the original meaning of its literal meaning.

"Old wine" is brewed through multiple methods, and then refined over time to produce a unique flavor. It is not that any wine on the market will become "good old wine" after being stored for a long time. The same is true for these clothes that can be called "vintage", they are not relatively old, nor are they stored for a long time, but because the production line has been shut down, the same product is no longer produced, and the only remaining styles (may be only A single piece left) circulated in the market, thus forming the so-called "vintage" that has been out of print.

After knowing the reason and its significance, what really attracts young people is actually behind. Here are the main reasons:

In the footsteps of fast fashion, vintage clothing can usually highlight the most distinctive style of a certain era.

The more modern it is, the more appropriate it is to describe fashion as "changing with each passing day". Due to the different tastes of the public, large-scale clothing brands have developed "fast fashion" clothes with short lifespan, short promotion period and relatively low price. It enables consumers to buy new clothes in a short period of time, which indirectly doubles the performance. In recent years, the student group seems to no longer rely so much on buying fast-fashion clothes for dressing. The main reason is that although the price of fast-fashion clothes is lower than that of fine clothes, the accumulated expenditure is quite large, and the young group is unbearable. In addition, the material and workmanship of fast fashion clothes are usually of inferior quality, resulting in a shorter lifespan than consumers expect. Finally, the appearance of fast fashion clothes is relatively common or simple, which cannot show their personal style. For today’s young people, is unacceptable, and as a result, fast fashion is gradually being spurned.

In the vintage market, every piece of clothing is a piece of clothing that has been out of print for a long time. It can be said that each piece represents the thinking of different generations and different ethnic groups. From the 1880s, when the American dream of digging for gold began, people from all over the world all the way to California left scratches. The historical LEVI'S jeans evolved to the emancipation of the mind in the 1960s. To wear, to the sports style brought by Nike in the 1980s, the rise of European and American hip-hop and rebellion in the 1990s, gold chains, big earrings, and ink-splashed fabrics are all put on the body. These are all products of the times. Antique collectors regard these historical imprints as treasures, and further wear them on their bodies. In an instant, the sense of mission to carry and participate in the evolution of human civilization arises spontaneously.

On the other hand, since the earlier clothes were almost all sewn by hand, American and European clothes also used better fabrics and stitches, and their durability far exceeded the workmanship of today's big fashion brands.

Changes in the concept of dressing

Young people no longer think that there is a class dress code in an open society. For example, college students must wear regular shirts and jeans or long skirts. The new generation of start-ups no longer require employees to wear formal suits and trousers. Let employees work in what they think is comfortable. In this way, young people will have more opportunities to show their own style, and "showing their own style" means the same clothes created by non-big clothing companies and fast fashion trends.

Many middle-aged and senior-aged people still hold a lot of rejection of the immature vintage and nostalgic markets in Taiwan, thinking that those are just "old goods", but I believe that if they read carefully and slow down to see that in the fast-moving cities, the younger generation The real thoughts of the generation and the artistic conception they feel, everyone will fall in love with the atmosphere displayed by human beings in a certain period of history, and then collect and use its historical significance to develop personal characteristics compatible with modern times. This is inheritance, and also is evolution.

Reactionary plan—

People give meaning to things and events based on their existing learning experiences and impressions, but these impressions are often only a one-sided portrayal. By exploring from another angle, we can discover the hidden meanings of many events in life.