What are the Internet marketing channels with the highest ROI? The answer to this question varies as the market changes, and now the most efficient chatbot is Chatbot! Today Harry Bear has collected some very successful cases of using chatbots for conversational marketing for your reference.

HoliBear - Conversational Marketing

In the past, email marketing has always been the marketing channel with the highest return on investment (ROI), with an average return of $44 for every $1 spent, so it has always been respected by Internet marketers.

However, like many marketing channels that have been very successful in the past, email marketing is being used by more and more people and the competition is increasing. According to statistics, professionals receive about 141 emails a day, and the email click rate is usually only 5–10%. The same goes for Facebook marketing, where brand reach dropped significantly to 0.09% after the algorithm change.

That's why chatbots are increasingly used, not only with high click-through rates of 15–60%, but also proactively reaching out to visitors, collecting potential customer lists, providing 24/7 customer support, and serving multiple customers at the same time . More importantly, chatbots can help brands initially screen out target customer groups , collect a list of valid customers, and save manpower and time for the company's business.

Chatbots can be placed in:

• facebook fan page messenger
• website
• login page
• Slack
• on the app
• ...

Today, Harry Bear has collected some very successful chatbot setup cases for your reference.

Three examples of successful brands

1. Hahow—Hahow's online robot

Chatbots from good schools do very well. Good School is an online course platform that provides a lot of good course resources. Below is the chat room on the website. Hahow should have used Intercom's ChatBot service.

The second picture shows the interface after clicking "New Conversation". The third one is an introduction to the class process after clicking to start class.

How good is the Hahow chatbot?

• Color matching with the brand
• Clear website introduction
• Clear customer service online time description
• Multiple function options: "Start Chat", "Start Class", "Search Questions"

In the "quick search", as long as you enter a keyword, the corresponding question answer will appear, which is very convenient.

2. HomeGenius—Virtual Secretary of Home Improvement Network

This American brand HomeGenius perfectly exemplifies the benefits of chatbots that can filter out potential target customers.

HomeGenius is an online home repair matching platform. With a few simple questions, you can filter out which users are ready to receive free measurements and quotes, and which customers are still in the hesitating stage. In this way, brands can segment and execute different sales campaigns for customers at different buying stages.

What's so great about HomeGenius' chatbot?

• Capture potential target customers directly
• Can directly segment customers according to different needs in the market
• Simple and easy to use interface

3. Milo - the most interesting web designer assistant

Milo is the funniest chatbot we've seen so far, with a very humorous, endearing personality, and really shows how brands can create a charming, lovable character. We can see that the design of the entire web page is bright red, the robot is represented by a hand-drawn drawing, and the words "Hi, I'm Milo" are also presented in handwritten fonts. The whole picture is very lively and cute.

At the beginning of the robot, instead of hitting the key points like ordinary brands, it will first ask you "How was your day?" Very user-friendly, in the process of talking with Milo, you will forget that he is just a robot, and will mistakenly think that you are chatting with a funny person! And Milo tells the founders' ideas and what they are doing in this easy-to-understand and humorous manner.

Even so, be careful, if the client is impatient, it can be more difficult to achieve. So in addition to the robot, an area must also be provided to present the complete message for customers who do not want to chat.

What's so good about Milo's chatbot?

• Very distinctive robot character
• continuous dialogue
• The layout is consistent with the character of the robot
• Lots of humour

What characteristics do good CHATBOTs have in common?

1. Purpose is clear

Don't follow suit for the sake of following suit. When Chatbot first became popular, many companies had a "hey! If I don't use it, it's obsolete" mentality, and just installed one. But to make a really effective chatbot, the "purpose" is very important. Of course, this "purpose" doesn't have to be a grand-sounding goal, it just needs to design the process logic of the entire chatbot from "WHY". (Extended reading: WHY, HOW, WHAT gold ring )

As can be seen from the three examples just now, your goal can be to “help users understand the operation mode of the website” and “bring customers into the sales process”. Some language websites may “help users learn new languages” through chatbots, and some psychological counseling websites It may be possible to "make users no longer feel lonely" through chatbots.

Don't be afraid to unleash your creativity! You can also refer to where the chatbots organized by Harry Bear can be used .

2. Have a personality

Remember Milo we just introduced? It has a distinct personality, humorous qualities, and quickly narrows the distance with customers. What is the personality of your chatbot? Funny? Friendly? professional? Is it a person, an animal, a robot or...? Will it use jargon, or will it use many emojis?

Of course, you don't have to give your chatbot a detailed background, but you need to inject some qualities to make it more "personalized".

3. Easy to use

Chatbots are a model with great potential that makes it easy for users to get started. After all, in this day and age, everyone knows how to "text messages" easily. Try not to start introducing website functions and so on coldly, but start by introducing yourself and saying hello. Let users continue to interact with the bot, don't set dead ends, and always give customers options for next steps.