Graphic design is just a row of pictures and words? Come meet these world-renowned graphic designers!

"There are no boring designs, only boring designers." - Lu. Dorfsman

In the design industry, there may be bright fashion designers, respected architects and great photographers, but graphic designers are quiet and low-key, and rarely have a star aura. This may be due to the fact that the level of graphic design infiltrating our life is too wide, ranging from advertising flyers and business cards to national ceremonies, graphic design is close to the life of the common people, and it continues to absorb multicultural elements and become our daily life.

However, the profession of graphic designers is still unfamiliar to the public, and we cannot imagine the process of typesetting and design out of thin air, which also leads to many graphic designers sometimes encounter owners or family members who say unreasonably: "Graphic design is not just layout. A row of pictures, put the words on it?”

Graphic Designer:

Whether you are a graphic designer or not, or a friend who loves beauty and art, the following book is highly recommended to you. Getting this thick weight will really make people excited!

" Change the world, the power of graphic design masters: professionalism, motto and nutrients " (Original Publishing), including the works and life contexts of 77 classic graphic designers, in addition to creating timeless classics, the master's career also Closely connected to the pulse of the times, through this book we are also able to appreciate that life as a graphic designer does not seem very boring (?).

The following are excerpts from the book:

The threshold for graphic design is not high. In today's explosion of graphic information dissemination, we must ask, what is the value of graphic design? The evolution of graphic design is closely related to the pulse of design history and can be seen everywhere in life, but our concept of becoming a graphic designer is too simple or even lacking.

Graphic designers naturally have full control over their work, but it may be difficult for them to articulate their own greatness and excellence just by describing their lives (many designers have written them in books, but there are still some regrets). This book describes the career paths of 77 graphic design masters in the past 100 years from 1915 to 2017.

They pursue not only beautiful designs, actively participate in art activities, actively participate in society, organize exhibitions, plan activities, and speak out for their ideas, trying to change the world.

The following members of SyndAvant choose their favorite designers in this book, and provide an impression:

Achó : "Graphic design for me is one with two sides, one of which is like Shigeo Fukuda 's work, through the minimalist shapes, colors, positive and negative applications constitute a fascinating visual entertainment, this is the subjectivity of graphic design ; On the other hand, it is like the pioneer of "corporate identity" - the bar and railway system works of the Design Research Unit ( Design Research Unit ) have deeply affected the lives of British people, and visual output has become a medium of communication, which is the objective of graphic design. sex. Designing often feels like being in a state of being on the verge of splitting! "

Tony : " Bruno Monguzzi 's typography design looks messy, but the chaos is orderly, which makes people curious to understand the meaning. Among them, he mentioned: Design is a problem-solving profession. This is what SyndAvant wants to use design/creativity to play. The core of more influence.”

Amaris : " Wolfgang Weingart 's works caught my eye in an instant. He is a designer and a rebel. Every piece of work is constantly challenging the traditional typesetting, breaking the traditional framework while retaining the readability at the same time. , this balance is really cool> <”

In order to let the public understand more about what graphic designers are doing, SyndAvant held a " Assemble! Graphic Designer Solitaire! ", through the spoof of the nonsense Solitaire game, with live broadcast and live participation, to bring you closer to graphic design! The Facebook fan page is free to watch online, and you are welcome to purchase tickets to participate in the event!

Start with " Change the World, the Power of Graphic Design Masters: Professionalism, Motto and Nutrition ", and collect 77 classic master works at one time:

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First image: Photo by Tim Gouw on Unsplash

Edit: Maruyu