[E-commerce 100 Questions 07] What are the options for doing e-commerce? 5 comparison points to take you to choose the e-commerce platform that suits you

The 7th episode of E-commerce 100 Questions directly tells you the five key points of choosing an e-commerce platform. Only by understanding it can you make money and make money like a god. Our previous episode [E-commerce 100 Questions 06] What should I sell as an e-commerce business? I recommend you the 3 easiest products to sell and the 3 success conditions that you must know about everything you sell, in addition to sharing a few recommended items for sale , and also shared the three general success conditions for doing e-commerce. This time we are going to share the differences between the products that are suitable for sale on the channel platform and the store opening platform.

Although the Internet has only been popularized in the public's life at a lightning-fast speed in the past ten years, do you know? The total retail e-commerce sales in the world has grown year by year since 2.304 trillion US dollars in 2017. It is expected to increase to 4.479 trillion US dollars by the end of 2021, accounting for a full 16.1% of the total retail sales; Taiwan's own e-commerce, the Even though the annual growth rate of the overall retail industry is less than 1%, it is still growing steadily at about 7%. It can be seen that the e-commerce industry is currently the most stable and huge market for Taiwan and the world. This is why many The reason why traditional retail industries are all looking for transformation and scrambling to start their own online business.

Why is e-commerce booming?

Why does the e-commerce industry develop so rapidly and quickly enter everyone's daily life?

The development of technology and the popularity of the Internet are the first and most important reasons. When the Internet has gradually developed from only the national government to the most widely used tool in the daily life of ordinary people, the dissemination of information has also broken through the geographical restrictions of the past, becoming extremely easy, and quietly affecting the consumption habits of the public. However, in addition to the popularity of the Internet, there are two very important reasons:

1. Internet and mobile device penetration
2. Consumers' patience has dwindled dramatically

Reasons for the rise of e-commerce 01: The popularity of mobile devices

In the past, to access the Internet, you had to have a big computer, and you had to stay at home and sit in front of a desk. However, in the modern age with developed Internet and rapid technological progress, with the invention of mobile phones and tablets, the media tools for surfing the Internet are no longer limited. Whether you are going out, taking a bus, waiting for friends, queuing for a restaurant to eat, or in Going to the toilet at home, lying in bed and not wanting to move, because of the invention of mobile phones and tablets, you can pass the time while surfing the Internet.

Mobile devices are rapidly becoming popular in everyone's life. Usually, on the MRT, on the bus, or in any corner of the street, a mobile phone per person has become a daily landscape. It has become a trend for young people to swipe the net to take pictures. Recently, the tablet has become more popular. It is very popular, and despite the high price of a tablet, it can still be found that more and more people have both mobile phones and tablets. Under such a trend, the proportion of people who simply swipe the net to take pictures with their mobile phones but do not know what to do is increasing!

The reason for the rise of e-commerce 02: Consumers' patience has greatly diminished

The second reason for the rise of e-commerce is that with the change of the times, the patience of consumers has begun to decrease significantly. In the past, sending a letter or a package had to wait for the postman to deliver it, wait for a reply, and wait for several days. Although people expected to receive a reply, they were not in a hurry to get the result immediately. In modern society, this is not the case. From the information provided by Google , we can find that the proportion of consumers searching for where to buy things has grown significantly in recent years, and the increase has even exceeded 100%. ? What is the answer?

Because of the popularity of the Internet, people's mentality of looking for answers has changed. The pace of this era has become very "fast", and the shopping mode that needs to go out like a headless fly is gradually not the only choice for everyone to consume. Speaking of which, you can already understand why modern people who pursue fast and convenient use online shopping so much, and why e-commerce has risen? Then we can go deeper to understand everything about the e-commerce industry. If we want to do online shooting, which platform should we start from?

What platforms to choose for e-commerce

In fact, although a hundred schools of thought contend and appear to be all kinds of e-commerce platforms, there are only three types of so-called e-commerce platforms. Regarding how to choose an e-commerce platform, we have already shared in detail in [E-commerce 100 Questions 04] What is e-commerce? Choose the right e-commerce platform first, and then understand the three major trends of e-commerce to grasp the key to making money in the future . Just a little introduction. There are three main types of e-commerce platforms:

1. access platform
2. Shop platform
3. Self-supporting platform

What platforms to choose for e-commerce 01: Access platform

The so-called channel platform refers to a platform that puts itself in the position of the media, provides a place for various stores to list products and open stores, and only acts as a manager and is not responsible for the store’s revenue. Such as momo shopping.com , Shopee , PChome , Lotte , etc., all belong to the category of channel platforms. Since there are so many stores entering the platform, there are naturally many users. Since there are many users, it means that there are certain view rate.

This is also the reason why the channel platform attracts stores to enter. Compared with other channels, the channel platform has a better chance of being seen by consumers. In addition, ordinary small stores, if they want to start using the channel platform, are free and do not need to be used. The fee can be registered, the threshold can be said to be almost non-existent, and everyone will flock to it. I also recommend that those who are just starting to do e-commerce start with this type of platform, because their systems are already very complete. You only need to pay attention to the copywriting and follow up the shipment, and you can have the opportunity to make a profit.

What platforms to choose for e-commerce 02: Shop opening platform

As for the store opening platform, it is a system provider like our Cyberbiz , 91APP, Shopline, and Meeshop. We are committed to developing a good system that can help store owners to open stores on our platform. System vendors like us usually design several plans with different prices according to the store’s different store sizes, budgets, and needs, and choose and use them from low to high. After the store pays, just use the template we designed and it can be done. Their website, from typesetting, website design, gold logistics to marketing functions, etc., we will all assist from the side, although not like the channel platform is free, but also provides more services. If you use a metaphor, the access platform is very similar to the current social housing. You can move in with just a card of luggage. He has prepared everything for you, and because everything is prepared, then you can't do anything. . The store opening platform is very much like when you change from renting a house to buying a house. You have to deal with air conditioners, refrigerators, furniture, and decoration yourself. The difference from buying a house is that if you want to do decoration or carpentry, you have to ask for a business introduction or a carpenter. You are looking for someone you know, and the store opening platform itself has these devices. You can choose the solution directly according to the functions you need, or you can find an external system to do the connection. Its flexibility will be higher than that of the channel platform, so I would suggest that if you have sufficient budget, you can do both the channel platform and the store opening platform at the same time, because the channel platform can help you make money for a while, and the store opening platform can help you. Make a lifetime of money.

Table of contents

• Why is e-commerce booming?
• What platforms to choose for e-commerce
• What are the key points in choosing an e-commerce platform?
• One of the common selection questions of e-commerce platforms: Is a free platform necessarily better?
• The second common choice of e-commerce platforms: What are the benefits of choosing a store platform?
• Summary: There are many options for doing e-commerce, I recommend you to have all of them

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