The music industry in a digital frenzy

This is a random essay without any key hints, and those who are curious can read it slowly.

Four Seasons is a voice worker and a media person. He has been engaged in dubbing, hosting, news, and art and literature reporting for more than 20 years. Although the place where he works is not a "well-known media", he also adheres to the distinction and is committed to promoting music, art and humanities.

Over the years, the four seasons have witnessed the rapid rise of mp3 with my own eyes, and I have also seen the persistence of all kinds of young people who are pursuing vinyl carriers. Although the digital sound was not good at the time, people who have used it know that it is really convenient. Just the sound is still bad.

Although mp3 is also reviewed for sound sampling distortion, the advantage of digital is that it is small in capacity and easy to carry, and people who do not require sound quality can barely accept it, so many people still use mp3 to listen to it.

In fact, even the music files broadcast on the radio are called WAVs in lossless format, but they can only be regarded as mp3s in the coat of WAVs.

In recent years, the capacity of portable devices has been calculated at 100 gigabytes, and even a memory card can be added to expand to the level of T. Therefore, as the capacity of portable devices increases, the number of visible music that can be stored will also increase. Conservative estimates can be Thousands take off. But how often do you hear it?

With the advancement of technology, the way of obtaining music has also improved. Four Seasons has been listening to CDs for many years, until the beginning of this year, when he started to subscribe to listen to dual-track digital streaming.

I still remember that when digital mp3 was on the rise, everyone was downloading frantically. At that time, they were proud of having mp3 music files. It seems that they are out of date if they have never heard of mp3. It's just that such downloads are already illegal.

The illegal pirated mp3 in the past, until today's legalization and the contention of various digital streaming music, the industry has all introduced more cost-effective listening methods to attract the attention of users' ears and eyes, but music publishers (ie. record labels) will there be any losses?

Basically, there is no loss, but it is easier to make profits. Even because there is no need to suppress CDs, the production cost is also reduced, and all the good things return to the music and art publishers.

What about users?

Loyal users would have spent the budget to buy music collections, but now it is just a different way, and through various subscription systems, membership systems, annual fee systems, etc., so that loyal users can continue to use their portable devices to collect millions or even tens of millions of music songs. Take it with you.

In the end, users who like the sense of ritual will wither away, and will be replaced by the natural Internet generation. They are a natural Internet group. When they first came into contact with music, they definitely listened to the APP, and their online social activities will also be more than My generation is more frequent, and even through the terms of virtual reality, virtual currency, NFT and other virtual tokens, I can make like-minded friends, and then continue to live a virtual and real life.

Is the music industry dying? Won't!

After entering the Internet world, they all charge fees through the number of clicks , and music publishers, which are almost never pirated, start marketing and publicity through the Internet, and no longer need to spend a lot of money on magazines and TV advertisements. When signing contracts with major music streaming companies, they agreed on various promotional denials, and then continued to earn money .

It's just that such a situation will lead to a situation of "big man Evergrande" . Some small and niche record companies are easily ignored, but in the Internet world where this content is supposed to be, as long as there is a good enough reputation , Use social media to make interesting exposure, small shrimps can also win over big whales.

It is no wonder that many musicians and even artists have begun to record and distribute their own music. Through the rapid transmission of the Internet, there is no need for too much record promotion budget. Gradually, the virtual will defeat the physical , and then let streaming music become our life. a part of .

It won't be long, just five more years.

Then, I should not be unemployed, but continue to share music over the Internet.