"You sell yourself too much and you forget what you want."
For creators, self-marketing is a very important part. After the work is published, readers will not necessarily see your work. You must take the initiative to make your works appear in front of your readers, otherwise these contents are likely to float away in the vast sea of creation, just not being seen by your readers.
However, compared to the creation itself, at a time when more and more emphasis is placed on marketing and promotion, creators who strive to achieve a balance between what they want to write and what readers want to see often forget the purpose and original intention of their creation. Creating for what and creating for what, if the original goal is lost, creation is meaningless.
I received an e-newsletter yesterday, which was very warm and interesting. The creator rushed quickly in the first two years of running her personal brand. She wrote practical content and the layout was well designed. very nice.
Later, her update speed slowed down, and she appeared less and less on the community. She also published content on the website that was completely different from the past, more inclined to self-worth and growth, and more life-like content.
I don’t know if her other readers like it or not, but I like that kind of content very much. I like the articles that are more real, personal and human. I often get new discoveries from her sharing and insights.
She talked about the big question in yesterday’s e-newsletter about whether to create the articles she wants to write, or to write articles that are valuable to readers. In the process of creating and exploring in the past few years, she found that creation should be To write what you like, or like what you write, if you don't like it, even if the reader likes it, it's useless.
The point of creation is still that the creator himself likes it first, and the reader likes it too, so that we can continue to create with the motivation to create.
A few months ago, I suddenly realized that I was gradually using the articles on the text account as part of content marketing, but that was not what I was running the text account for, those articles were not to help me market my creator status or personal brand. tools, they are the protagonists themselves.
So compared to a personal brand, my text account is a completely creative account. In the process of promoting the account, I seem to have forgotten that the work is the focus of the account. The work is the protagonist of the text account, and it is also a part of self-marketing.
After realizing this mental problem, I reconsidered the goal I wanted to achieve through the text account, and also thought about my own work, determined to strictly control the quality of the post, and also pay attention to avoid writing unintelligible content.
Each piece of work is positioning and promoting my account. It is the core of the entire account and every step towards the goal.
Marketing and promoting your own creations is very important, but don’t just think about self-marketing and forget the original goal. How to rely on these creations to achieve the goal is what we should think more about, and this is not just thinking about how to make What more people can achieve when they see their work.
If the content of the creation is not good and the direction is wrong, it will be meaningless no matter how many people see it.
In the process of creation, check from time to time whether your creation is in the desired direction, so that you can promote it to attract the readers you need, and the final result will be what you want.
I hope today's sharing is helpful to you. If you have any questions, suggestions, or want to hear me share other content, please leave a message to me!
After reading the article, is there a feeling in my heart that I want to like it for me, but I can't find the button? Then help me click a clapping 👏👏 symbol 5 times at the bottom of the article, thank you! Your every support and like is the driving force for me to continue to create and share! !
You can also find me in these places :)
Like my work? Don't forget to support and clap, let me know that you are with me on the road of creation. Keep this enthusiasm together!
- Author
- More