The 6 major crimes of Mengniu Yili, the media dare not say it, let me tell you

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This is an article about the family history of Mengniu and Yili's dark hair. It is 6500 words long, but every word is not redundant, and every word is meaningful. It may be a little boring at the beginning, but if you can, I hope you can take it seriously. After reading this article, you will finally find that what you are caring about is definitely a very meaningful thing that concerns everyone.

1. A problem that has to be faced

I don’t know if you have this feeling: Mengniu and Yili’s milk tastes less and less as you drink it.

This is not an illusion.

This expression is not accurate enough, it should be: cheap milk is becoming less and less milky.

In fact, this is the bad result planted 22 years ago by the dairy companies headed by Mengniu and Yili, and the quality of cheap milk has been slow to improve, which is just one of the insignificant bad results. The other countless evils include: infant milk powder with a gross profit of 70 or even 80 percent, and Chinese parents who are still worried about buying the world's most expensive domestic milk powder.

More than 10 years is really long enough , people have long forgotten the evil committed by Mengniu and Yili. But even 12 years ago, when Mengniu and Yili exploded frequently, many people avoided the scandals between Mengniu and Yili, believing that Mengniu and Yili, the two "national enterprises", were "crossed over", and foreign counterparts would Taking advantage of the virtual invasion and control of China's dairy industry, and taking them across the board is a transnational enterprise.

Twelve years later , Mengniu and Yili have been firmly attached to national enterprises. At a time when patriotism is at an all-time high, if you dare to fight against national enterprises, you are fighting against the people of the whole country.

But are Mengniu and Yili really worthy of national enterprises? I raised this question with trepidation . In fact, I have always believed that the decades of development history of Mengniu and Yili will definitely do more harm than good to China. Without Mengniu and Yili, China's dairy industry may be far better than it is now.

To talk about the harm Mengniu and Yili have done to the entire dairy industry, and to count the evil committed by Mengniu and Yili, we must start from 1983.

2. The flower of evil sprouts

Why do I talk about Mengniu and Yili together?

Not only because Mengniu and Yili are the two major dairy giants now occupying a monopoly position, but also because in my eyes, these two companies are just two fruits from the same root. In the final analysis, their backgrounds are the same. That's why Yili and Mengniu's products are so similar, except that the brands are almost the same:

When Yili launched You Yogurt, Mengniu launched sour yogurt; Yili launched QQ Star, and Mengniu launched Future Star; Yili launched Anmuxi, and Mengniu launched Chunzhen; Mengniu launched Telunsu, and Yili followed suit. Launched the Golden Book.

Even the ice cream produced is almost identical:

In fact, the entanglement between Mengniu and Yili has been buried since 1983.

Mengniu founder Niu Gensheng and Yili founder Zheng Junhuai were originally from the same company. The predecessor of Yili Group was Hohhot Huimin Dairy Food Factory. In January 1983, due to continuous losses, Zheng Junhuai was transferred to the factory as factory manager, trying to break the situation.

And Niu Gensheng is Zheng Junhuai's effective subordinate. Niu Gensheng, who was outstanding in the past, quickly led a wave of talented young people to turn losses into profits.

In 1996, Yili Group was established, Zheng Junhuai became the chairman and CEO, and Niu Gensheng was the vice chairman and vice president of Yili in charge of production and sales.

Because of Niu Gensheng's outstanding ability and more frequent direct contact with subordinates, half of Yili's people firmly obey Niu Gensheng's dispatch.

Zheng Junhuai panicked now, seeing signs that he was being framed, how can this be done? So two years later, for some unknown reason, Niu Gensheng was swept out of the house.

After being swept out of the house, it proved that Niu Gensheng had a great influence on the talents in the factory. Many former departments persuaded Niu Gensheng to make a comeback and were willing to resign and continue to work with him. The dissatisfied Niu Gensheng responded to the wishes of his subordinates and registered after raising 1 million. Mengniu Dairy.

Since then, Mengniu and Yili have been engaged in a 20-year tug-of-war, which is also the real reason why Mengniu and Yili have been entangled in endless entanglements, and even look like a company.

In this kind of mutual love and slaughter, Mengniu and Yili sometimes held a group and sometimes attacked each other. They first defeated other dairy companies, and then divided up the market with each other, forming a situation of two strong and two worlds. But it is in their struggle to love and kill each other that China's dairy industry has embarked on an almost irreversible wrong path.

Before 2000, China did not have a national brand, because at that time, only low-temperature sterilized pasteurized milk could be produced on the market. The shelf life of this milk was only a few days, and it had to be refrigerated. The sales radius was limited, and it was difficult to scale up. Most are regional companies.

The turnaround began in 1997. In this year, Niu Gensheng was about to be swept out of the house. The Swedish Tetra Pak Packaging Company reached an agreement with Yili, and the well-known Yili boxed room temperature milk was born.

After 2000, Tetra Pak reached a cooperation with Mengniu, which was rising from the ground. As long as Mengniu and Yili sold each milk, Tetra Pak made a profit. This obscure packaging company became the biggest winner in the battle between Mengniu and Yili. .

Since then, the divisive situation of dairy products enterprises has ended, and Mengniu and Yili have begun to enter the country, trying to divide the world. The emergence of room temperature milk made Guangming and other local dairy companies feel a sense of crisis, and they tried to resist. Mengniu Yili, who once rebelled against the goal of Mengniu, joined forces to deal with the resistance of local dairy companies. In 2003, he successfully defeated Guangming, the leading leader in sales in the country. start to dominate.

In 2004, the pasteurized fresh milk companies finally united because of the pressure of annihilation. Four Chinese dairy manufacturers and sellers, including Guangming, New Hope, Yantang and Sanyuan, which mainly sell low-temperature milk, cooperated with the United States. International Paper (another packaging company) companies form an alliance. A war between fresh milk (ie, pasteurized milk) and room temperature milk immediately broke out.

There is no warmth in the capital struggle, and Mengniu and Yili have exerted unscrupulous means to the extreme.

On the afternoon of February 2, 2005, the National Standardization Administration Committee held an expert seminar on the "fresh" character labeling of liquid milk in the meeting room of the committee. About 40 people attended the meeting, including the Ministry of Health, the Ministry of Agriculture, the National Standards Committee, China Milk Industry Association, China Dairy Industry Association, National Food Industry Standardization Technical Committee, Sanyuan, Mengniu, Yili, Heilongjiang Dairy Group and other relevant experts or leaders.

Interestingly, a letter from Tetra Pak Communications Director Yang Bin to the leaders of the China Dairy Association was brought into the venue and distributed to the participants one by one. At the same time, the Inner Mongolian government is also surging. At that time, these fly camp dogs were not placed in the sun, but they also laid the groundwork for the inter-provincial pursuit in 2018.

As a result, as Mengniu and Yili wished, the state stipulates that names such as "fresh milk" can no longer be used on the outer packaging of low-temperature fresh milk, but only "sterilized milk (milk)" and "pasteurized milk (milk)" and other standard names.

Since then, the low-temperature fresh milk, which focuses on "fresh nutrition", was forced to change its name. The dairy company that opposed Mengniu Yili was almost at a standstill from then on. It was not until January 1, 2008 that the "fresh ban" was lifted. Pasteurized milk can be called fresh milk, but low-temperature fresh milk has been lost. Powerless, the room temperature milk and modulated milk named "pure milk" and "breakfast milk" have won a big victory, almost monopolizing the liquid milk market.

However, because of this vicious competition, major domestic dairy companies have to abandon quality and pursue speed for survival, in order to seek a lifeline in the shadow of Mengniu and Yili. In the short period between 2005 and 2008 Within three years, the domestic dairy industry has gone to an irreversible diversion.

3. The flower of evil blooms

Even if it won the competition at that time, Mengniu was still in an empty shell at that time and had a serious shortage of high-quality milk sources. Mengniu chose to purchase low-quality milk from dairy farmers and then process and produce it, because the production of dairy cows in China was seriously lagging behind and there was a lack of high-quality dairy cows. On the opposite side of the scarce milk source, there is a huge demand for milk source, and the battle for fresh milk is imminent.

Because the quality is not up to standard, in order to compete for the market quickly, adding various chemical substances to milk has become the default unspoken rule of major dairy companies. Since the leaders like Mengniu and Yili are not afraid of adding, what are you afraid of? What's more, as long as you don't work hard to seize the market, you can't survive in the shadow of Mengniu and Yili.

If the fat is low, add fat powder; if the bacteria exceed the standard, add antibiotics; if the concentration is low, add whey powder; The milk after adding these things can only be kept for six or seven hours. Therefore, hydrogen peroxide should be prepared in the car that sends the milk for inspection, and it should be poured into it quickly before the inspection.

In the next few years, China's dairy industry was completely rotten from source to end, and the inferior milk powder, which was the result, was sent to the mouths of Chinese children one by one.

In 2008, the big-headed doll incident broke out. Sanlu became a street rat that everyone shouted and beat. Melamine has almost become a nightmare for a generation. Until today, 22 years later, in May, there was a report on the "big-headed doll" in Chenzhou, Hunan, even though the report stated It was not caused by melamine, or it caused a panic, and the nightmare was awakened.

Nowadays, when people mention melamine, they think of Sanlu, but what you don't know is that the major dairy companies were almost wiped out in those days, and now the leader of the dairy industry, Yili Mengniu, is also honored on the list. Sanlu was just pushed out and became a first-timer, allowing other brands to quietly retire.

Said that I have to mention Jiang Weisuo, a professional anti-counterfeiter. In fact, the bad consequences of adding industrial raw materials frequently broke out as early as 2008. At that time, in order to expose the shady industry and rectify the Chinese dairy industry, Jiang Weisuo initiated the "Western China Dairy Industry Wanli" at his own expense of 300,000 yuan. Action”, and compiled the investigation report “Western China Dairy Industry is on the Brink of Collapse”.

In order to crack down on counterfeiting, he sold his business, lost his wife, and his two children dropped out of school because of this. As a result, many people attacked him, saying that he was destroying the Chinese dairy industry. There was a rumor in the society that someone would spend 500,000 yuan to buy others. head.

It was not until the melamine incident exploded that more people understood him, but just four years after the melamine incident broke out, in 2012, Jiang Weisuo was stabbed to death by his wife who had chosen to divorce him, and Jiang Weisuo was stabbed to death with his wife. The remaining 6 young people, at that time, the police declared that it was a family dispute. Whether the real reason is this, we do not know.

Those who hold salaries for the people will be targeted, stabbed to death, and companies that mutilate the people will go smoothly and quietly retreat. I am afraid this is also the result that Jiang Weisuo never expected.

What Jiang Weisuo could not have imagined was that some of the victims of the melamine incident were beaten down when they sought justice. Guo Li was a typical example. Guo Li's daughter, who had been taking Yashili milk powder with melamine for a long time, caused stones in both kidneys. Yashili wanted to be private, and Guo Li agreed, so in 2009, he asked Guo Li to pay compensation in person in Hangzhou. As a result, Guo Li was arrested by the police and sentenced to 5 years in prison. The Guangdong court retrialed the case in 2017 and commuted the sentence. Not guilty, but at this time Guo Li has separated from his wife and children, and even his right to see his daughter is restricted.

Capital is ruthless and unjust, Mengniu soon announced the acquisition of Yashili, Mengniu authorities looked dazed when interviewed: "We don't know who Guo Li is."

But these are not the most poisonous. I am afraid that Jiang Weisuo's most unexpected thing is that this melamine incident has not only failed to improve the level of domestic dairy products, but has become an excuse for Mengniu and Yili to reduce the quality of dairy products.

In 2010, Mengniu and Yili claimed that due to the melamine incident, industrial raw materials could not be added to milk, so the quality of milk sources and milk-making technology could not be improved, so the inspection standards were lowered. As a result, it is the lowest in the world.

The protein content has been reduced from the old national standard of not less than 2.95g/100g to 2.8g/100g. The colony is no more than 2 million CFU/ml (the lower the better), which is 1.5 million higher than the old national standard. In contrast, the US and the EU have much higher standards than ours. The US requires milk protein to be no less than 3.1 g/100 grams, the total number of colonies should not be higher than 300,000 CFU/ml. The EU has higher requirements, the protein is not less than 3.3g/100g, and the total number of colonies is not more than 100,000 CFU/ml. You may not be very sensitive to these data, so I will say it bluntly - milk with a protein content of less than 3g is rubbish.

Many people say that the regulation of protein content is for raw milk. Raw milk needs to be processed before it can be sold in the market. During processing, high-temperature flash evaporation technology can be used to remove moisture and increase protein content. Finally, it can be delivered to consumers. The protein content of milk is still not too low.

This logic is correct, but the real damage to the reduction of protein content standards is not consumers, but the entire dairy industry in China.

From the very beginning, the protein content of raw milk in China has been far below the world standard, because most of the Chinese dairy farmers are retail farmers, the standards are uneven, and the quality of the cow breeds is extremely low, and the acquired breeding technology is not as big as that of foreign countries. . In the face of such a backward situation, the national standard has been upgraded in reverse with the demand of Mengniu Yili. The result is naturally that the Chinese dairy industry is not enterprising, and the quality of the milk source is low. Since you have lowered the standard, what reason do I have to spend? Upgrade by yourself? Thankful?

However, the low-quality milk will eventually be sold to the general public, and as a result, consumers will still pay for the bad consequences of Mengniu and Yili.

Not to mention raising the colony standard of 1.5 million all at once, which is a double damage to the Chinese dairy industry and consumers. What is the significance of this standard?

Taking the United States as an example, the United States requires that the total number of colonies should not be higher than 300,000 CFU/ml. As a result, the quality of the entire industry has been improved, and there are clear requirements for equipment and containers that are in direct contact with milk. If it is not a single-use device, before each use, it is not only required to be thoroughly cleaned, but also required to be sterilized with high temperature or chemical reagents.

In turn, think about the consequences of raising the number of colonies to 2 million. Obviously, it is a backward and indifferent production environment. After all, your standards are so low, why do I not get dirty?

Many people say that after high-temperature sterilization, a large number of bacteria in milk will be killed, but note that it is impossible to completely kill bacteria with any technology at present. The more bacteria contained in raw milk, the more bacteria will be left at the end. There are many kinds of bacteria in milk, and most of them will not cause a direct reaction in the human body. However, if a cow is infected with staphylococcus and causes mastitis, it produces a batch of milk with a relatively high bacterial count. Originally, this batch of milk could not Entered the market, but because of lower standards, this batch of substandard raw milk was able to enter the market. This batch of raw milk was pasteurized, and the bacteria count was reduced to a qualified level, and then it was sold to consumers.

However, the toxins produced by staphylococci before pasteurization are still present in the milk and remain active. If you are unfortunately drunk, you may suffer from acute gastroenteritis. And this is just one example. There may be many bacteria hidden in milk, and the specific consequences vary. Many of them cannot be reported immediately. You can try Mengniu Yili’s cheap milk and experience it for a long time.

As a result, what we have is only backward dairy breeds, production technologies, and industry standards that have been kidnapped by the interests of dairy companies.

But as Mengniu Yili, which is far more fierce than tigers, leopards and wolves, how can it only damage one industry?

4. The Flower of Evil Spreads

After Mengniu Yili took over the monopoly, everything started to go wrong.

They can kidnap industry standards, viciously compete against rivals, quietly retire in the melamine incident, or they can stop making progress, and in 2012, a quality scandal broke out again:

In 2012, third-year students in Xi'an published "My Ten Days in Inner Mongolia - Internship Records at Mengniu's Ice Cream Factory" online, describing the internship experience in Mengniu as a nightmare: the production site is near the garbage incineration station, and the dormitory is full of flies. , they have to work 12 hours a day, they have to register to drink and eat, and if they make mistakes, they will be fined. There are dozens of fine rules posted in the dormitory, and there is no reward rule. The workshops that produce small puddings and other products are full of sewage. Ice cream that falls on the ground will also be picked up and continue to be bagged.

For a while, Mengniu was brought to the forefront. After the official verification of Mengniu, the report was true, an apology was made to the public, and Weibo was set as non-comment.

Other milk companies are even more chaotic. The consequences of vicious competition a few years ago continued to explode. After the melamine incident, major milk powder companies did not focus on improving product quality, but continued to delve into consumer psychology.

After many milk powder safety incidents, in the hearts of Chinese parents, cheap milk powder is about equal to fake and shoddy products, and it can even be said that they have suffered from "cheap milk powder phobia". The price, the price once soared to the first in the world.

This directly makes the gross profit margin of Feihe and Biostime, which sells milk powder, close to 70% . Chairman Feihe once directly stated: There are low-priced milk powder, but consumers do not buy it, thinking that the more expensive is better.

Co-author Chinese parents buy the world's most expensive milk powder, with the world's heaviest worry, and they have to bear the blame for the low quality of Chinese milk powder.

By 2018, Yili could already use the police to hunt down across provinces.

In March 2018, Liu Chengkun, a male writer in Beijing, was accused of insinuating Yili Group executives because of the serialization of the novel "The Story of Ulan" on his personal account. He was then accused by Yili and arrested by Hohhot police across the province.

Soon, in line with the principle of "matching men and women, work is not tiring", in April, Yili accused Guo Yuzhen, a female dairy farmer in Shanxi, and was arrested by Hohhot police across the province.

The cause of the incident was Guo Yuzhen’s real-name report on the Internet to report Yili’s oppression of dairy farmers. The title of the report was “Who will protect the interests of vulnerable dairy farmers by oppressing dairy farmers by Inner Mongolia Yili Company?”, accusing Yili of often finding various reasons for deducting milk stations and breeding. Farmers and dairy stations suffer huge economic losses from their milk payments, and in disguise, fines ranging from several thousand yuan are apportioned to dairy farmers and dairy stations every month . exclusive" .

This situation has been going on for several years, but the dairy farmers dare not express their anger, because Yilimeng Niu has already squeezed out other dairy companies. If they do not buy their milk, the dairy farmers can only go bankrupt.

As soon as she spoke up, Guo Yuzhen was hunted across provinces.

I don’t know if the inter-provincial pursuit is the official feature of Inner Mongolia. From Hongmao Medicinal Wine to Mengniu Yili, we can respond to every request. In my previous article, “Poison” Hongmao Medicinal Wine is listed on the “Outstanding National Enterprise List”. I have contributed to it” (the article has disappeared, and I have the opportunity to send it to everyone later), I once questioned, maybe it is not Hongmao medicinal wine and Mengniu Yili that need to be thoroughly investigated.

Although Mengniu Yili has ruined the atmosphere of the domestic dairy industry, making the Chinese dairy industry progress in the opposite direction, disregarding the rights and interests of consumers, and squeezing dairy farmers, this does not mean that Mengniu Yili cannot produce good milk, but does not want to give to the inland People produce cheap and good milk.

When the melamine incident broke out in 2008, Hong Kong questioned mainland dairy companies. Yao Tongshan, then Mengniu’s CFO, said at a press conference in front of the Hong Kong media: “The products we send to Hong Kong are the same as the products we export. Better quality and safer than mainland (mainland) products."

In 2019, at the Summer Davos Forum, Mengniu Dairy CEO Lu Minfang emphasized this point again: We always put the best products in Hong Kong and Singapore markets.

From Mengniu and Yili's 6 manifestations to the entire dairy industry, to competitors, to consumers, to dairy farmers, to the government, to Hong Kong and the entire mainland, I have to question: is your heart? Gone bad?

At the moment when the two major dairy companies are still running smoothly and have been canonized as "national enterprises", it seems that no one is willing to ask questions, and no one is willing to answer.

5. Postscript

At a time when the domestic epidemic is gradually easing and all walks of life are beginning to recover, I picked up these scandals of Mengniu Yili, which seems a bit out of place, and I even worry about whether I will be hunted by the powerful Mengniu Yili across provinces.

But I really can't stand the so-called "national enterprise" noise. Not all enterprises are worthy of being called national enterprises, and not all enterprises are worth our own expense to maintain, at least those that destroy the entire industry, cause the Chinese dairy industry to regress, and squeeze dairy farmers. , companies that ignore the interests of consumers are not worthy.

When I write this article, I want to ask not only why Mengniu and Yili are not responsible for the evil they have committed, but also: Mengniu and Yili, are your hearts broken? You want the profits of the leader and the pockets of the common people. Are you willing to take on the responsibility of the leader?

Why am I questioning? Why should they be held accountable?

Because they occupy the monopoly position, what they are stepping on is the fate of China's dairy industry, the life of more than one billion people in mainland China, and the style and reputation of China in the world.

As long as I don't wait for their answer, my questioning will not stop.

They don't say it, the media doesn't say it, then I say it.

History does not remember, I help you remember.

references:

[1] "Reducing the protein index, another "crying point" of the "new standard of raw milk"" Nutshell

[2] "Relaxing the bacterial index, what does the "new standard for raw milk" mean? 》 Nutshell

[3] "Complaint to Yashili: "Stone Baby" father Guo Li's ten-year rights protection road" Sanlian Life Weekly

[4] "Yili has been arrested across provinces again! 》Lawyer Zhai Zhenyi

[5] "Twenty Years of China's Dairy Industry: Mengniu Yili Becomes a "Duopoly", Where Are the Opportunities for New Brands? 》New consumption internal reference

[6] "Intrigue, Intrigue: Twenty Years of Mengniu Yili's Struggle History" Kitchen Human Research Institute

PS:

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