Cyberbiz電商研究所
Cyberbiz電商研究所

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[E-commerce 100 Questions 51] How to choose the recommended online store platform? Just look at these 6 core indicators to ensure that you find the most suitable online store for you

The 51st episode of E-commerce 100 Questions, I recommend you how to choose an online store platform, so that you can make money every day and make money like a god. Many people will definitely encounter a problem when running e-commerce, how to choose so many channel platforms and store opening platforms. Regarding the advantages and disadvantages of using the channel platform, we have already discussed in [E-commerce 100 Questions 09] Who is suitable for e-commerce platform business? Help you compare the advantages and disadvantages of channel platform and platform platform, and recommend three types of people who are suitable for e-commerce business. There are detailed descriptions in this article, and the next thing we have to think about is that there are hundreds of store opening platforms, each with different prices and functions. A certain function you want may be available as a primary plan on platform A, but only as an advanced plan on platform B. How should you choose? And every store opening platform says that it has membership and marketing. function, but which system is best for me? This article can provide you with a way to think about this kind of problem.

6 core indicators that must be seen when choosing online store recommendations

When choosing an online store, you will definitely find it very complicated. The functions of each store opening platform or channel platform seem to have no difference. Even if you ask the store opening consultant, they are all vague and sound like He has all the functions you want, otherwise it can be achieved by other methods, so how do you choose? I have sorted out 6 core indicators that you must see in online stores for your reference, they are:

  1. What is included in the online store fee
  2. Is the store-opening platform plan sloppy?
  3. Whether the functions of logistics and cash flow are diverse
  4. Whether the background of the website is easy to operate, and whether the design of the front desk can be adjusted flexibly
  5. Is the membership rating system complete?
  6. Is there a variety of marketing activities?

Core indicators that must be seen when choosing an online store recommendation 01: What is included in the cost of opening an online store

The cost of opening an online store is the first consideration for e-commerce owners when choosing an online store. However, in addition to evaluating the content and functions of the current plan to determine the cost of opening an online store, special attention should also be paid to the plan costs of each platform. Are there hidden costs, such as additional charges for common functions, or handling fees? J Regarding the question of how much it costs to open an online store, we are in [E-commerce 100 Questions 49] How much does it cost to open an online store? 5 budgets give you 5 choices, and we also share with you the details of how to easily earn millions The most important thing to open an online store is how much money you can invest. According to your budget, you can choose a channel platform like Shopee or a store opening platform that belongs to the brand’s official website.

Many people will want to say at the beginning that they are not sure if their online store can do it well, so they will keep everything simple, but when you want to save a little bit of everything, you may save the wrong place. It’s like we would say that although channel platforms like Shopee are free, we can honestly say that if you don’t buy advertisements, you are very slow to sell products. The reason is in [E-commerce 100 Questions 50] Do you have any experience in online store management? The 5 myths of online store management plus 3 practical experience sharing, the skills to teach you a million monthly income have been explained, you are welcome refer to. Therefore, when we sell products in Shopee , if the products you sell are not particularly competitive (ex: under the same quality, the price is more than 20% cheaper than competing products), then your products will only take three to five months. It's normal to sell something.

If you regard this as your own amateur income, it may be fine, but if you want to do it seriously, you must invest in the exposure advertisements of the platform, plus the transaction fee for selling goods, and the handling fee for the connection of cash flow. Wait, these costs are easy to overlook and forget to estimate in the budget .

Core indicators that must be seen when choosing online store recommendations

In addition to the difference in the system usage fee, the store opening platform will also be divided into two modes: sales squat and no squat. Regarding this part of the content, how should we choose an e-commerce website? The functions provided meet the needs. Cheaper is more important . This article has already explained in detail. And I would suggest that if you are a novice in e-commerce, you should first look for a store opening platform that has the option to open a store. The reason is that the system provider with a store opening platform that provides the option to open a store is more confident . Let's talk about a very simple logic, The reason why many people jumped out from the channel platform to make their own brand official website is because the channel platform takes too much commission and asks for money everywhere. When he jumps out, he must be looking for a system with a lower cost. Even a platform for opening a store that doesn't squat, this is human nature.

But why he chose to choose and choose today, he still chose this kind of store opening platform that will squat, it means that for this brand, he thinks this store opening platform can bring him benefits far more than those who do not need to squat. Open a store platform, so he willingly paid a little more.

And when we deduce from the business model, you will also find that choosing a platform to open a shop will actually be more beneficial to you. It's very simple, you see today if you choose the kind of store opening platform that doesn't need to be ripped off, then for the store opening consultant, the source of his performance is that he signed your list. Then when you become his performance, his supervisor will ask him to develop other customers, so it is conceivable that this business will spend less and less time on you, because the supervisor's requirements for him may Just don't let you cancel the contract.

But if you go to a store opening platform that will rake you, then for the store opening consultant of this type of platform, he not only has to take good care of you not to terminate the contract, but he also has to find a way to make you more profitable, because when you make money, The company can have more revenue. Therefore, if you are an e-commerce novice, I highly recommend you to find a platform for opening a store, because the consultants on this platform will be more willing to help you succeed. If you succeed, the company will make more money. .

Select the core indicators recommended by online stores 03: Are the functions of logistics and cash flow connection diverse

The most tedious part of setting up an online store is the connection between cash flow and logistics. In addition to storage space and distribution costs, consumers must also consider the convenience of payment after purchase. The inability to swipe cards online or pay in supermarkets is likely to reduce consumers' willingness to buy.

And both of those things seem like it's okay to just have it, but the devil is in the details. When you can provide consumers with more logistics and cash flow options, the higher the probability of consumers placing an order.

Consumers in Taiwan, in particular, rely heavily on convenience store-to-store services, and if the e-commerce platform you use does not provide this service, you will miss a lot of orders. And like our home, a very convenient function is one-click return. If consumers need to return goods today, you don’t have to arrange logistics to pick up the goods yourself. As long as the customer service presses the return button in the background of the system, the system will Directly launch the reverse logistics, arrange the driver to pick up the goods, and consumers can also see the progress of the return from the background, so that you can save the time to process this order later.

Table of contents

  • 6 core indicators that must be seen when choosing online store recommendations
  • Core indicators that must be seen when choosing an online store recommendation 01: What is included in the cost of opening an online store
  • Core indicators that must be seen when choosing online store recommendations
  • Select the core indicators recommended by online stores 03: Are the functions of logistics and cash flow connection diverse
  • Select the core indicators recommended by online stores 04: Whether the website background is easy to operate, and whether the design of the front desk can be adjusted flexibly
  • Core indicators that must be seen when choosing online store recommendations 05: Is the membership rating system complete?
  • Core Metrics 06: Are Marketing Activities Diversified?
  • Summary: The Only Reason Online Stores Recommend Cyberbiz


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