[E-commerce 100 Questions 24] How can cross-border e-commerce make big money? Understand the key 3 steps and 5 common problems, so that you can easily become an expert

E-commerce 100 Questions Episode 24, I teach you how to make a lot of money if you don't hide it, so that you can make money every day and make money like a god. The simplest definition of cross-border e-commerce is that we sell goods to the world through the Internet, which is cross-border e-commerce (not limited to B2C , B2B , C2C and other transaction forms). Cross-border e-commerce is very suitable for the style of Taiwanese who started international trade. There are also many brand owners in Taiwan who have made great gains in the US e-commerce market by relying on MIT. Cyberbiz has also led many customers to enter the US e-commerce market, not only earning Taiwan dollars, but also US dollars.

Why cross-border e-commerce is a business model that can be done by one person

For those who have never done cross-border e-commerce, many people think that cross-border e-commerce must have strong capital or sufficient manpower to operate, but in fact, many cross-border e-commerce earn a lot of money. The business team is only less than 5 people, and even individuals or couples are doing it, or they work in the company while they are working, and then run cross-border e-commerce after get off work. There are two main reasons for the smooth operation of cross-border e-commerce without much effort: first, the overall e-commerce environment and the cooperation between upstream and downstream have been established for many years; second, the culture is different , American consumers are less likely to ask customer service opinions, they are more inclined to make their own judgments.

We should think this way. It has been more than 25 years since Amazon was founded in 1994. In other words, online shopping is a very natural thing for consumers in the United States. It is like a convenience store that has been in Taiwan for more than 30 years. Do you need to teach others how to go to 7-11 to buy things? Going back to the maturity of the industry just mentioned, whether you want to sell products on Amazon today or sell on your own brand's official website, you only need to send the products to Amazon's FBA warehouse, once an order is placed, Amazon will directly ship it for you, so we usually only need to pay attention to the inventory of the warehouse from time to time and remember to replenish it in time, and then check our mailbox for a week to see if there is any There are no customer service letters that need to be answered. That is to say, cross-border e-commerce requires more investment in the early stage. After the whole system runs smoothly, you only need to focus on product selection and marketing. However, although it is easy to say, there are actually a lot of eyebrows and eyebrows to make the system run smoothly. You can recall how much time and effort it took you to do it now when you first entered an unfamiliar industry. You can do everything with ease? Similarly, it will take a lot of effort to be successful in the new field of cross-border e-commerce, but you don't need to worry too much, because we have already done your homework for you, no matter what. What kind of problems you encounter in the future, we can help you solve them together, then I will share the problems that you will encounter in cross-border e-commerce:

1. Choose a platform
2. How to choose
3. How to do good marketing
4. common problem

How to do cross-border e-commerce (1) How to choose a platform

When it comes to cross-border e-commerce, everyone will directly think of selling on Amazon or eBay . This is of course a good method. We have also done our homework on how to choose these two platforms. You can refer to [E-commerce 100 Questions 22] Which cross-border e-commerce platform is better? This article will help you compare the two major cross-border e-commerce platforms in the United States and find the fastest business model to earn millions of dollars . In addition, I want to remind you that selling in such places is actually like we are doing shrimp skin or PCHOME . At the same time, there will be many competing products competing with you. In the end, it will become that everyone is driving down costs and fighting price wars. On top of that, you'll have another hidden and formidable competitor lurking around, and that's Amazon's private label. Yes, in addition to smart speakers, Amazon also has more than 400 kinds of its own brands. Even if it is not your competitor now, it will become your competitor in the future.

Now the mainstream practice is "Amazon + brand official website"

And it is also for this reason that many people who are doing e-commerce in the United States have begun to use platforms such as WIX and shopify to set up their own brand official websites, and then in addition to selling on Amazon, they are also selling on the brand's official website and through some techniques. Attracting Amazon's customers into their own members, that is to say, "Amazon + brand official website" is the most popular way to play now .

There are many advantages to this style of play. In addition to reducing the degree of dependence on Amazon in the future, there is also a very important key point that consumers in the United States are used to buying products on Amazon. Check if there is a brand official website , If your brand doesn't even have its own website, he will doubt the quality of your products. After all, there are too many sellers entering Amazon, and the quality of the products is uneven.

Reasons why WIX and shopify are not recommended

If you also want to use this style of play, I would advise you not to use systems such as WIX and shopify for two reasons. The first is that they are just simple platform platforms, and many of the marketing functions you need are required. When connecting to third-party services, the problems of connecting third-party services will be much more complicated, such as system compatibility or update speed, and there are also cases where third-party service providers directly close down.

Another reason that is not recommended is that you need to register a US company first if you want to use the local cash flow. In addition to the cumbersome procedures for registering a US company, you will also need to hire an accountant to help you reconcile and file taxes. It takes a lot of your time and energy, and you need to take unnecessary risks.

So what I would suggest is to find a platform in Taiwan to cooperate, like our Cyberbiz Global project, the marketing function is embedded in the system, and there will be no compatibility issues at all. For the issue of cash flow, we can also automatically calculate the amount to be paid through the system according to the tax rate of each state, and directly collect it from the consumer and then pay it to the states in the United States. Logistics can also be shipped through Amazon's FBA system to achieve fast delivery services the next day.

How to choose an e-commerce platform

Then when you are choosing, when you should choose a large-scale comprehensive platform or a self-built platform, I think when thinking about this issue, you should think about another question first, how much energy can you bet on this matter?

I ask this because the advantage of a large e-commerce platform is that it will have independent traffic, and the system is very complete and stable, but lack of electricity means that it is not so flexible. Don't be afraid of low price competition, then this will be a suitable choice for you.

The self-built platform is relatively more flexible because of its own brand official website. You can decide for yourself how many discounts you want, what events to hold, who to give them, etc., and most importantly, you can get customer information, which can turn your passers-by into repeat customers. But also because there are so many options, you will need to spend more time than listing on a large e-commerce platform. But don’t forget, the Amazon store will block you if you say it is blocked. Of course you can appeal, but if the appeal fails, you will return to zero. This is why everyone will do “Amazon + Brand Official Website”. If the eggs are placed in the same In a basket, broken is broken together.

Table of contents

• Why cross-border e-commerce is a business model that can be done by one person
• How to do cross-border e-commerce Step 1. Choose a platform
• How to do cross-border e-commerce step 2, master the skills of product selection
• How to do cross-border e-commerce Step 3: Do a good job in local marketing
• If you want to know how cross-border e-commerce can make money, you must first solve these five cross-border e-commerce problems
• Q1: How to choose cross-border logistics for cross-border e-commerce
• Q2: How do cross-border e-commerce deal with foreign returns
• Q3: How to do accurate inventory management for cross-border e-commerce
• Q4: How can cross-border e-commerce not lose market opportunities?
• Q5: How to do cash flow and taxation for cross-border e-commerce so as not to get stuck
• Summary: Before thinking about how cross-border e-commerce will make money, find a partner with the same interests as you

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