[Novice shop owners must see] Dongdaemun Wholesale Notice! ! Korean vs Korean version points?

The editor believes that many novice shop owners have certain doubts about Jeonghan and Korean versions. The most common question they get asked every time they come into contact with new customers is whether the products in Dongdaemun are Jeonghan? Whether it is a consumer or even a retail customer who is already a Korean seller, it is still difficult to understand the difference between the two. The following is some experience sharing of the editor.

First of all, the store should understand a little. Dongdaemun has three batches of high, medium and low price points. The grades of the products approved are different. We divide their pros and cons into A, B, and C.

What is the Korean version?

Literally, it can be explained that the design version of South Korea is directly copied and produced by mainland manufacturers with low cost, and is designated as a C-level product.

What is Jeonghan?

The editor believes that the Zhenghan products must meet the following elements. They are produced by Korean manufacturers, designed in Korea, made in Korea, and made of Korean fabrics. The cost of these products is relatively high, and the batch price is usually more than 20,000 won.

Therefore, we need to clarify a concept that the Korean version is completely different from the Korean product, and the products flowing in the Dongdaemun wholesale market in South Korea can be roughly divided into the following three categories.

1. The high-priced wholesale stalls still maintain all the elements of Zhenghan to sell A-level products.
2. In order to make the product price competitive, the mid-to-high-price batch stalls will entrust the samples to China as an OEM, and then ship them back to South Korea for sales. Two types of goods are sold, either A or B.
3. The design styles of the cheap wholesale stalls that directly imitate the high-priced stalls are still commissioned by Chinese OEMs. The sales are usually C-class type goods.

There are several reasons for this classification in recent years.

1. The salaries of local laborers in South Korea have been rising year by year, while those in China are relatively cheap.
2. The overall global economy is not good, and the demand for expensive clothes as a luxury item has declined.
3. With the rise of global fast fashion, the clothes in the wardrobe are being replaced faster.

However, a terrible phenomenon gradually emerged. Some unscrupulous merchants directly sewed the Korean version (C-grade product) on the Korean label and sold it to the store at the A-grade price, earning a high price difference. Therefore, it is very important to choose the supplier's products carefully. a ring.

Many new customers will ask us to check whether there are such stores in our current suppliers , We will go through multiple QCs to ensure the quality of the products. Once we do not try the real stalls, we will stop cooperation immediately, so the stores can purchase with confidence.

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In addition, the editor also has some simple concepts to share with you.

1. Korean products are definitely designed, and you can start with this before you sell them.
2. To understand the truth that you get what you pay for, the current market price of high-quality Korean products is definitely not low.
3. Don't have the myth that foreign OEMs must be bad goods. South Korea has local quality supervision, and the mid/high price batches will not be confused, and sell C grades at will to reduce the reputation of their own brands, and many European and American big brands, They are also OEM production in China or Southeast Asia. Xiaobian should choose suppliers and products carefully.