Eager to try NFTs but afraid to be a leek, you can do it!

2021 is known as the "first year of NFTs". Since the digital artist Beeple's work "Everydays: The first 5000 days" was sold at a sky-high price of $69 million in March 2021, more and more artists, stars, and well-known Brands have invested in issuing NFTs, including fashion industry Gucci, Louis Vuitton, Burberry, sports industry Nike, Adida, Under Armour, and aviation industry Emirates, airBaltic, QANTAS.

According to research by Nonfungible.com (a market research company that focuses on NFT trends), the global NFT transaction volume will reach US$17.6 billion in 2021, a 21,000% surge compared with the transaction volume in 2020 (US$82 million), reflecting both investment and investment Or from the perspective of brand marketing, NFT market participants have flocked to invest, making the NFT trading market more and more hot, and many investors have come to smell the fragrance. However, as an investment product, NFT is as risky as other financial products, making many people both expect and fear being hurt and become leeks. In fact, consumers can help themselves think about whether to invest in NFT through simple judgment elements.

As an emerging marketing method, NFTs provide community-oriented values through the issuance of NFTs, such as community attention, celebrity effects, future blueprint development, and brand co-branding activities integrating virtual and physical entities, allowing brands to gain a lot of brand exposure and loyalty. Whether consumers are willing to trust and pay is related to the scarcity of the product and its own value, and it is also a way to judge whether it becomes a leek. If NFT is scarce (limited) and its own value is strong (brand awareness and future liquidity), it will be more attractive to consumers to invest. In addition, the empowerment provided by the brand issuing NFT must have substantial use value in order for consumers to enjoy actual rights.

Based on the above, it is not impossible to follow the trend of NFT. As long as the three elements of "scarcity", "future liquidity" and "practical value" are considered when choosing NFT products, I believe that anyone who is interested in NFTs can master the holding of NFTs. pleasure. The "AT-NFT" issued by Fuyu Advantage is the first NFT that combines blockchain technology with traditional tourism, and provides a number of practical empowerments, whether it is a life experiencer who eats, drinks and has fun, or a global travel hobby. Anyone can easily enjoy the benefits of AT-NFT. Pre-orders have been opened from 12:00 on July 11 (Mon), for details of the event, see: https://www.at-nft.io/

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