[Knowledge Surfing] Get rid of copyright constraints, the Metaverse Music Label was born!

Wu Baicang is not only a musician, but also an engineer and serial entrepreneur. He recently launched 0x0, a music label in the metaverse. Bai Cang has been in the band for a long time in the past, serving as the lead singer and guitarist of the Echo Band, releasing several albums and performing hundreds of performances. At the same time, he founded iNDIEVOX and several companies related to the music industry, and later helped StreetVoice to build products.

The Dilemma of the Music Industry in the Internet Age

Bai Cang said that since the emergence of the Internet in 2000, the sales of albums have declined. Even if there are concerts and other activities, the new business model seems to have not yet developed. The convenience of streaming services has made the unit price of songs continue to drop, making it impossible for many artists to really get value through music.

The encounter between Bai Cang and the blockchain

Bai Cang once saw someone on the music forum saying that the blockchain will change the existing music industry in the future, but after in-depth research, Bai Cang thought of using the characteristics of the blockchain to make music a digital asset. On the blockchain, I also began to think about whether music can also use this technology to retrieve its unit price.

About OurSong

Bai Cang said that what Oursong did at the beginning was quite different from what it is now. In the beginning, Oursong hoped to share the songs or creations so that fans and supporters could jointly own the creations, which could generate more powerful benefits, but this ended after only a month due to regulations. Next, Oursong began to develop in the direction of music collectibles, allowing fans to have "song cards" issued by musicians. This song card can have fan benefits such as VIP Club, priority ticketing rights or exclusive merchandise. One of the interesting cases is that singer Wu Zhuoyuan tried to use the song card as the priority to grab tickets. Almost 300 tickets were sold out quickly, which made Bai Cang and the team more firmly established their idea that digital collectibles can be used for Filter out the real iron fans, so that they have more opportunities to connect offline, instead of sinking in the vast sea of social media.

Oursong Opens Shelves for Diverse Content

Since April last year, not only musicians, but any form of content creators can publish their works on Oursong. Bai Cang said that witnessing the creations of these 3D artists, illustrators and animators has opened his eyes. At the same time, these artists 's creation can also generate good income, which gives Oursong's team a lot of confidence. Oursong hopes to create an NFT platform open to the general public, so that anyone can become a creator, so that people can easily create NFTs, and make NFTs gradually enter the public life.

John Legend joins OurSong

Oursong's goal is to create products that can be used globally. While riding on this wave of NFT craze, the team is also actively preparing for a global presence. With the help of layer-by-layer relationships, we got the opportunity to cooperate with John Legend. John Legend believes that the cooperation with Oursong It can generate more value and help more talented musicians to be seen. Among them, what John Legend and Oursong hope to achieve is to use new technologies to help creators generate continuous income, so that they can rely on creation to survive and continue to launch better works.

Metaverse Music Label - 0x0's Founding Background

When it comes to music NFTs, it is necessary to mention the complex copyright structure behind the music industry, which involves many rights holders, making it difficult to make songs into NFTs. That being the case, what will the music industry look like in the Metaverse? So Bai Cang thought of turning the now popular PFP into an artist, and even took the popular virtual band Gorillaz as an example, hoping to create a virtual band in Web3.0 with Bored Ape PFP, trying to break the current music industry stereotypes. Play more innovative gameplay in the Metaverse.

Article source: Xinyuan Capital website

• This article was authored by [Xinyuan Capital] [Sound Immersive] to write
• In this episode, we will introduce you to music NFTs. If you are also curious, what is this? Welcome to click to listen to the full program Apple Podcast ｜ Spotify ｜ KKBOX
• 【Knowledge Surfing】Podcast, let the host Tina, as well as the entrepreneurs, investors and experts who are riding the wind and waves in the market lead you to rush into the future together!

Let the sound achieve the imagination, and the experience achieves the quality, "All Around You", using the most professional team to create an immersive and exquisite journey.

📩Welcome to contact: business@allaroundyou.com.tw

🔎For more Podcast production content and the latest news, welcome to follow 【Voice Immersive】 onInstagram and Facebook