During the Covid-19 epidemic in Taiwan, various e-commerce platforms and even delivery platforms have flourished and business is booming. However, due to global crises such as overseas cargo congestion, the Russian-Ukrainian war, and inflation, they are facing consumption crunch or cross-border customers. Complaints and many other internet marketing issues. Fortunately, the Covid-19 epidemic has become normalized in Taiwanese society. Although it has not been eradicated, the consumer market has gradually recovered. This is good news for both online e-commerce platforms and brick-and-mortar businesses.

Therefore, after entering the scorching summer vacation, Taiwan has officially entered the so-called "Covid-19 Post Pandemic Era", but it is very likely that "the previous success is the main reason for the current failure." Then, How can e-commerce create another prosperity in this moment? This is a question worthy of all entities, online, and O2O mixed-race and cross-domain enterprises to speed up and ponder!

Traditionally, the summer vacation is the peak season for graduation and e-commerce. However, after nearly three years of long-term epidemic, not only did the consumer market become weak, but the e-commerce industry also began to consolidate for the first time, and disrupted the original e-commerce or The competition situation and competition mode of O2O enterprises urgently need an emerging development opportunity for consumption and marketing.

I think that after the post-epidemic summer vacation, we can't wait to actively innovate several waves of cross-, mixed-, and integrated e-commerce festivals. Don't forget the past, the teacher of the future, isn't that year's 1111 Singles' Day also a product of cross-domain e-commerce integration of online consumer culture? Created a Double Eleven shopping festival. As a result, many cross-domain and e-commerce platforms in Asia became popular. After following the trend, huge business opportunities were created, and the theme consumption activities of physical stores and large and small brands were also popular. benefit. With the success of the Double Eleven Shopping Festival, and a wave of "Double 12 Shopping Festival", all e-commerce retailers will be able to do it well, and they can also find the power of new economics and drive new consumer behaviors. After more than two years of raging epidemics, the global local market has changed dramatically. Every month, I have to do online platform promotions, and every time I have to be very cautious.