Find out what you want in the workplace and create a marketer Olivia of your own path

In recent years, podcasts have become a trend. From daily life to professional knowledge introduction, various self-made programs are launched. In this emerging territory that continues to expand in Taiwan, there is also a podcast to share the purchasing experience of sex toys. The program has a relaxed tone. The knowledge of professional sex toys is brought into the chat, providing another way for the audience to understand "sex".

Entering the office of one of the hosts, Olivia, she picked up a large piece of thick sponge pad and demonstrated the "clam shell fine recording method", which made everyone laugh. Although she has left her job as an agent of sex toys, she saw the possibility of the industry in her past work experience, so she continued to promote it through Podcasts, hoping to establish a platform for talking about sex products.

Like things, naturally want to share

Olivia, who already has extensive marketing experience, first came into contact with marketing when she was in college. She didn't have many ideas about the department at first, but she was often told by her family that she "loves to talk", so she chose Shih Hsin University Public Relations and Advertising. Tie. After graduation, she has worked in shopping malls, project management, and agents. Although the workplaces range from art to 3C fields, Olivia has never strayed from marketing.

More precisely, Olivia believes that under the concept of marketing, what she likes most is recommending things she likes to others. She picked up the shaker on the table and said, "It feels good to drink this drink today, and I just want to let you know how good it is." She is willing to share the personality of the things she loves, and it extends from daily life to the workplace, Olivia thinks Through her marketing expertise, the things she agrees with are promoted.

After graduating, Olivia entered the Eslite store by chance. "Elite is a brand of arts and culture, and shopping malls are a field I want to explore. Isn't this opportunity just right?" Olivia, who usually likes arts and cultural activities as well as reading books, thinks she has found a good home.

Master the basic skills of each eyebrow in the workplace and lay a solid foundation for strength

I didn't expect Eslite shopping malls... It's really a shopping mall. Profit and loss calculation, counter management, and before the mall opens in the morning, I have to educate the counter ladies about things, and I have become the floor management of the department store. It seems to be far away from "art and literature" and "reading books", but it also accumulated important work experience for her. Managed multiple counters and cultivated her communication skills; the profit and loss calculation of shopping malls also gave Olivia a keen eye for numbers. "Just like I am doing podcasts now, there will be a concept of cost in it. This is my own investment, and it will be within the range that I can afford."

The experience of Eslite shopping malls has laid an important foundation for Olivia. After leaving Eslite, she came to the Performing Arts Alliance to take over the work of the Taipei Flower Expo, and entered the "artistic" side of the spectrum.

At that time, Olivia and her teammates were in charge of the outdoor performances in all the parks of the Flower Expo. It was a regular and fixed performance. It lasted three times a day for half a year. There were many outdoor performance points in the park, which was a huge planning project. From recruiting and recruiting to arranging the performances of each performance group, despite the hard work, she also got to know performance groups from all over Taiwan in a short period of time, including juggling, theater, and puppet drama. Despite the limited art market in Taiwan, these troupes are still willing to continue to devote themselves to performances. Olivia is very impressed to see this group of people who are so clear about what they want. After leaving the Performing Arts Alliance a few years later, she continues to keep in touch with these groups, providing her opinions and ideas on the creation and development of the troupe from time to time.

Special counters in art festivals, past experience becomes today's strength

Her past experience in Eslite shopping malls is also used in this job. She has experience in counter management and was assigned to develop similar projects at the Huashan Art Festival. Many performance groups have peripheral goods, which are usually only sold on their official website. Olivia plans counters in the festival to give these peripheral goods the opportunity to display and sell them physically. In order to attract attention, during the period, it was matched with marketing activities, and an official doll setting machine was also developed. "I used to be the manager of the cabinet, but now I have become the cabinet sister. I want to say whether it is retribution." Olivia said with a smile.

From taking care of cabinets to publicity, fully demonstrating her marketing ability gave her a great sense of achievement, but the intensive activities also drained her physical strength.

From childhood to adulthood, the Olivia family would have dinner together every Sunday night. Chatting between relatives and family members and caring for each other are very important spiritual support. However, the department store industry and large-scale events are busy on weekends, and Olivia, who is often day and night, has gradually faded out of her family life, which is most important to her. Until she was mistaken by her grandfather for her cousin's girlfriend, which made her feel like a "golden mother soup". After accumulating certain achievements in her work experience, she decided to temporarily leave the field and increase her attempts in other fields.

Traveling alone is also an exercise in choice and responsibility

Olivia came to the United States to improve her language skills by living in a foreign language environment. Unexpectedly, in this solo trip, there will be unexpected gains. "At that time, I lived in a Hostel by myself. When I wanted to exchange opinions with others, I found that I liked the feeling very much. You are completely independent and will not be led by other people's opinions." Traveling alone is not like a workplace or a group. In life, you can and must make decisions for yourself.

"When you were in Taiwan, a lot of people would give you advice, but you didn't know what you wanted?" Olivia said, "I was pretty good when I was a kid, and I would refer to other people's opinions, just like thinking about marketing. At the time, I didn’t know if I really wanted it. But what do you want during the trip? Where do you want to go? Let Olivia regain control of herself and return to the workplace with this ability.

After returning to Taiwan, I entered Tedx Taipei under the introduction of a friend, and later entered its Maker Bar department. "I am very interested in things on the factory side and the product side, and I like to see the focused expressions of these Makers making things." In this space that provides an independent Maker tool environment, Olivia uses her own ideas and abilities to hold a robot fighting arena. Promote the space through events.

Every time she enters a new workplace, it seems to be a brand new field. Although she cannot be said to be specialized, Olivia continues to accumulate abilities for herself. "Every industry now has some eyebrows for me to talk about, and it will not be completely unfamiliar. Through my own ability, I will know what can help them consider, and I can also imagine what the future marketing direction will be." Wander Yu Olivia from all walks of life, with the ability of marketing, can find a place where she can help.

Leaving Tedx Taipei to work as an agency was a major decision Olivia made for herself. In the past, she was always recommended by friends or acquainted to join. This is the first time to submit a resume.

Whether flexible work or not depends on the imagination of life

"I want to try out a pure business environment and a 9-to-5 working state." After becoming an office worker, although I lost the flexible time plan of my previous job, I unexpectedly found that I had more time. "I used to always rush and rush. Although the time seemed flexible, it was actually all at work, but I didn't realize it. Now I find that my colleagues around me will schedule their own things to do on weekends. I find that I can do it too, and I will start. Thinking about what kind of life you want to live, I think that's what everyone has to try." After experiencing the so-called "worldly" normal work style, Olivia knows exactly what she wants.

Olivia, who is confident in her marketing ability, also found a work mode she likes, but she did not relax because of this, and began to try to break through herself in the existing state. "To help others carry out projects and help others do things, all the credits are not on you. When you think of something about yourself in the future, I think it's a pity that it doesn't leave anything behind." Marketers are always promoting Other people's products, the results are often intangible. In the past workplace, artists had their own works, Makers had their own robots, and agents had physical products. Olivia also began to think, what can she do for herself?

Seeing the blue ocean Podcast belongs to the unique vision of marketers

In her work as an agent, she is exposed to sex toys and often visits international exhibitions. In this market, she observes things that others have not seen. "I saw the blue ocean, I saw its channel, its brand, and its future sales method, which was not available in Taiwan in the past. I knew it definitely had potential, so I made Podcast. I didn't want to. Decouple from this thing." In her podcast, Olivia talks to friends about her experience in buying sex toys, as well as knowledge and anecdotes about various supplies.

From the perspective of commercial products, it can bring out the discussion of sexual knowledge. Olivia, which is different from purely educational sexual knowledge programs, is not a chat program that only talks about sexual matters. In many Podcast programs, Olivia has accurately walked out of her own path. Olivia, who has traveled in all walks of life, is also different from ordinary marketers. In addition to helping others tell stories through her marketing skills, she also gradually stepped out of her own pace.

SyndAvant brings together creative people who are willing to apply their creativity and expertise to transform and advance society. We call them Avantists. This series of interviews will show you how these Avantists manage their professions, use their talents and influence, and then form a positive influence on society.

Editor: Hou Yicheng Photography: Mori
Review: Vera