Lemonway學習筆記
Lemonway學習筆記

台大化工所 | Podcast 一百種檸檬味 喜歡閱讀、學習新事物。 粉專內容 : 閱讀心得/ 區塊鏈知識/ 解決問題 我的平台：https://linktr.ee/Lemonway_Learning Telegram推薦文章、書籍：https://t.me/lemonwaylearning

【Look at the new WEB3 advertising marketing game from Amei's ASMeiR NFT】

The queen sister held a long-awaited concert tour in April this year. Amei's singing is equally explosive and penetrating, but the difference is that in this ASMeiR concert, Amei has begun to combine blockchain and NFT technology, hoping to bring the audience a different star-chasing experience.

In fact, many singers have already released NFTs, such as Huang Mingzhi, Chen Lingjiu, Jay Chou, etc. But this time Amei seems to have come prepared.

Unlike other artists who bring past traffic into NFT, through public sale and price setting to attract fans to buy before (take the opportunity to make another wave), and in the future, there can be fan benefits, airdrops, etc.;

Amei's NFT is the opposite. You need to buy tickets for the concert first, and then you need to actually participate in the concert to get the 130,000 ASMeiR NFTs released this time for free.

(This minus most of the speculators who just want to rely on NFT hype, but actually start building WEB3 links with real fans).


【ASMeiR NFT details】

The Amei team is very smart to issue NFTs on the Tezos chain. Compared with the Ethereum Noble Chain, it can greatly reduce the cost of transaction fees. It is a very smart choice to maintain the relationship between fans. The team's operating costs can be greatly reduced. The general public is also more receptive.

Every fan can get a unique Amei NFT generated by generative art. Among the 130,000 pieces, 92% of the basic models, 7% of the special models and 1% of the artist's joint models.

This release on the Tezos chain should be largely related to Akaswap founder Wang Aran. Aran is a well-known blockchain artist on the Tezos chain in Taiwan.


【WEB3 marketing method of ASMeiR NFT】

I think Amei's marketing method of sending NFT through listening to the concert is a great way to use blockchain technology to manage the fan community, and it also greatly promotes NFT. The following points are analyzed:


1. The virtual and real integration of NFT and concerts, more people see the application of NFT

The design of Amei's NFT this time is to allow the fans who physically participate in the concert to get the NFT. Compared with other artists who usually claim to buy the NFT first and then get the empowerment, it is more approachable.

In addition, most of the NFT holders should be real fans. I think there should be only a few people who are users of the blockchain; that is to say, most people may have the first NFT in their lives. NFTs.

This is good news for the promotion of NFTs. There are really a lot of 130,000 people. If you can get your idol's NFT and give it away for free in support of the concert, it should be of great significance and will also improve the public's favorability towards NFT.


2. Do not cut leeks and build a closer connection with fans

Compared with the past, when many artists posted NFTs, they were often hyped by many people. In the end, there was no topic and they fell off the altar. The fans who were often injured by FOMO were bought recently.

And Amei NFT is completely free, as a reward for fans to support idols, and can be used as a new means of fan management in the future. Completely different in the whole sense.


3. It symbolizes the beginning of concert and ticket system combined with NFT, and Web3 precision marketing method appears

The emergence of NFT can not only be used as a proof of virtual assets, but also can be used as a tool for fan management to conduct continuous and in-depth interactions with NFT holders in the future.

Everyone can think about what Amei can do with these NFTs?

1. Precision Marketing:

If Amei is going to hold a concert in the future, she can even issue a whitelist from these real fans who hold NFTs, so that fans can buy tickets earlier and avoid the dilemma of not being able to get tickets and having to buy tickets at high prices with scalpers.

Such NFT applications can be more accurately marketed to target customers. Compared with large-scale FB and TV advertisements, the conversion rate is increased and the cost is reduced.

2. Community management:

Knowing who the holders of NFTs are, it is easier to gather these people into the same community (for example, Discord is the community software that can best connect with NFTs).

In the future, if there are any fan benefits, fan meetings, etc., they can be announced directly through this community (lottery draw, airdrop, etc.). This can make the fan experience better, and the relationship between singers and fans can be more closely connected through NFT.

3. Singers profit, scalpers decrease?

If the concert tickets can be sold with NFT in the future, so that the fans who have obtained the ASMeiR NFT this time can enjoy the right to the whitelist first, and the rest will be auctioned by public sale, and the public in the secondary market will decide the ticket price, which can maximize the distribution team. Profits with fans.

True fans are not afraid of not being able to grab tickets, and the distribution team can also obtain royalties in the process of resale in the NFT secondary market, reducing the dilemma that the scalpers made a lot of money but the distribution team could not manage in the past.

4. Diverse gameplay and increased creativity?

I was thinking to myself that something like the rarity of NFTs could add some marketing creativity. This time, only 1% of the people can get the rare money, so maybe in the future, when Amei holds a private meeting or sends gifts to fans, you can choose these rarest people to give benefits.

And die-hard fans will want to get this rare card even more, and then trade in the secondary market, and everyone naturally decides the price of this rare NFT together;

People outside the venue see that NFT has such topicality and profits, and may also join the competition, which is an extra bonus for the singer group.


【in conclusion】

This is what I have seen recently when I see more and more e-commerce, marketing techniques and NFTs integrating virtual and real to create more gameplay.

I have to say that Amei's NFT promotion for this concert, reverse thinking and reverse operation are really exciting, allowing more people to come into contact with NFT, and also allowing her future acting career to have more topics and creative combinations.

I am very much looking forward to seeing more of this idea of bringing NFTs into real life, bringing creativity and revolutionizing our lives. I believe that there will be more creators or singers and artists in the future. There will be more and more interesting ways to play.

Can you think about how Amei's NFT can do more things that I haven't mentioned? If there are any, please leave a message and share!

*Image source: ASMeir official website: https://asmeir-nft.com/



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