Conversational Marketing is the fastest way to move your customers up the marketing funnel. Use chatbots to conduct "one-to-one conversations" with customers to demonstrate affinity and credibility, and to build strong emotional connections with customers. How can you use "conversational marketing" to make it easier for potential customers to interact with your brand, thereby increasing conversion rates?

HoliBear - Conversational Marketing

Conversational marketing or conversational commerce is the fastest way to move your customers quickly up the marketing funnel. Conversational marketing uses "one-to-one conversations" to build strong emotional connections with customers and build an image full of affinity and credibility. Conversational marketing, unlike other marketing methods of the past, is not about making a form and then waiting for a response from the customer. Conversational marketing uses precise information to insert chatbots (Chatbots) on the website for initial interaction with customers. This practice makes it easier for customers to interact with your brand, which in turn converts more valuable leads.

How can conversational marketing change customer buying behavior?

Try to think about it, how do most of your conversations happen if you're not face to face with your friends? It should be the same as the following dialogue between Harry Bear and Poole.

People like to communicate through messages because it's a very quick, easy way and the closest thing to a real face-to-face conversation. According to recent data from Twilio, 90% of customers prefer to use this type of message conversation to communicate with corporate brands over email.

But unfortunately, as seen in the market at present, many merchants still allow customers to pass through layers of barriers in order to actually have a conversation with the brand. Let's start by looking at how traditional marketing channels work.

But in this era of rapid change, customers don't have time to play with you anymore, the data shows:

• Only 43% would respond to "Cold-call"
• The average open rate of marketing emails dropped to 20%
• The average conversion rate of landing pages is only 2.35%

Especially for B2B customers, the vast majority of the buying process these days seems cold, impersonal, tedious and inefficient.

This is where Conversational Marketing comes into play. Conversational marketing allows you to easily connect with customers and helps you build credibility with your brand.

How to do conversational marketing?

Hey! Don't worry, embracing the conversational marketing model isn't about destroying all of your past marketing experience, or your current marketing pipeline. On the contrary, if you use "conversational marketing" properly, it can help you in the past such as social media marketing and so on.

We can divide conversational marketing into three stages:

1. interactive
2. understand
3. recommend

Step 1: Interact

 Instead of forms, interact with potential customers in a conversational way.

Let your customers start a conversation directly when they visit your website, capture these potential customers, and increase conversion rates. At the same time, give these customers a more personal shopping experience. When a visitor clicks "Download", "Contact Sales" or "Start Free Trial", you can let the chatbot start the corresponding conversation, and gradually use the dialogue to push the customer down the marketing funnel.

For many companies, it should not be cost effective to have a 24/7 customer service team sitting there waiting to talk to customers, so chatbots are a great helper for you! You can even send conversation messages directly to those visitors who are most likely to make a purchase, instead of passively waiting for them to start a conversation.

Step 2: Understand

 Get to know potential customers in the shortest time possible.

Traditional marketing channels in the past can take days, or even months, to understand a potential customer. But according to a study by Harvard Business Review, brands typically need to respond to first-contact customers within five minutes to have a chance of acquiring high-quality customers. Wait a little longer and your chances of capturing these leads drop by 400%!

And these chatbots can quickly answer customer questions within seconds based on the built-in conversation flow (Flow).

Chatbots can help you distinguish between potential customers who are really interested in buying and random visitors who are just wandering around, saving business people a lot of time.

Step 3: Recommendation

 Recommend next steps to move customers quickly up the marketing funnel.

Although chatbots have advantages in distinguishing potential customers and interacting, but when it comes to the real deal, they are still no match for a real person with flesh and blood! So at this point, you can add a real person to the final call to action. You can let customers choose when they want to talk to the business, and let the business make the final fatal and successful blow. This method saves the time that businessmen traditionally have to talk to customers one by one, identify potential customers, and then focus all their energy and time on "selling."